Conferences
Kumaradeepan, V. (2021). The nexus between YouTube advertisements and consumer perception: International PIRI REIS Language History geography Congress TURKEY, 10-12 October 2021 (pp. 337–442).
Sumithra, K., Sivanenthira, S & Kumaradeepan,V (2021) Impact of Marketing Mix on Customer satisfaction in Sri Lankan Insurane company: Special reference to Jaffna District, 2nd International Conference on Marketing Management (SLIM), Dec 2021 (pp. 364-372)
Gnanabaskaran, K., Edward Reginold., Kumaradeepan, V & Sivanenthira, S (2021) Local community involvement in rural tourism development: The case of Jaffna, Sri Lanka, 2nd International Conference on Marketing Management (SLIM), Dec 2021 (pp. 317-325)
Sivanenthira, S & Kumaradeepan,V (2021) Impact of Social Media Marketing on Brand preference of Smart mobile phones amoung Sri Lankan Youth, 2nd International Conference on Marketing Management (SLIM), Dec 2021 (pp. 274-281)
Nitharjan,P & Kumaradeepan,V (2021) Consumer Acceptance Towards online video Advertisements: Facebook as a platform, 2nd International Conference on Marketing Management (SLIM), Dec 2021 (pp. 26-36)
Hikkaduwa H.W.D.A.L & Kumaradeepan,V (2020) The impact of green marketing strategies on consumers’ green purchase intention in Sri Lanka: special reference to Nuwaraeliya District, International Conference on Marketing Management (SLIM), Dec 2020 (pp. 1-12)
Sivanenthira, S & Kumaradeepan,V (2020) The Impact of Major Barriers of People’s Wave App on Customer Satisfaction in Jaffna District, International Conference on Marketing Management (SLIM), Dec 2020 (pp. 1-19)
Senevirathe, T.N & Kumaradeepan,V (2020) Impact of Information Technology on Customer Satisfaction in Commercial Bank: with special reference to Jaffna District, International Conference on Marketing Management (SLIM), Dec 2020 (pp. 1-18)
Sathiyaseelan , V & Kumaradeepan, V (2017) “The Impact of Brand Equity on Consumer Purchase Intention of Face Wash” Special Reference with Bogawanthalawa Area: proceeding of (ICCM 2017), International Conference on Contemporary Management 2017, 24th and 25th of July 2017, pp:
Kumaradeepan.V, Pathmini. MGS (2016) “Impact of Servicescape on Customer Satisfaction: Special reference to Leading Super Markets in Jaffna District” proceeding 3rd International Research symposium 2015 (IRSyRUSL 2015), on Innovation for sustainability, part II, 26th and 27th January 2016, pp 507-512
Kumaradeepan.V, Grace Hyacinth Hensman (2016) “Impact of Corporate social responsibility on customer satisfaction in state commercial banks in Jaffna district” proceeding 3rd International conference of Contemporary Management (ICCM) 2016, held on June 2015 on Critical Solutions for contemporary Issues, Volume 3 (1), 28th and 29th of July 2016, pp 762-772
Ratnam, E., Karunanithy, M., Rajumesh, S., Shanmugathas, S., Sivarajah, K., sivesan, S., Vaikunthavasan, S., Kumaradeepan,V., Sivanentra, S and Dilogini, K (2015) “Role of Marketing Department of a University in Boosting Micro Marketers in an unethical business environment” proceeding International conference of Contemporary Management (ICCM) 2015, held on June 2015
Archchutha, T & Kumaradeepan, V (2014) “Factors attracted new business towards Jaffna District: a study on post war perspectives: proceeding of (JUICE 2014), Jaffna University International Research Conference, 18th and 19th of December 2014
Thevananth. J and Kumaradeepan. V, (2010). “Sports as a tool for improving their academic performance for the university entrance- study on first year faculty of Management studies and commerce students, University of Jaffna” proceeding of University of Jaffna, international conference of Contemporary Management (ICCM) 2014 on “Empowerment people towards sustainable development” Volume 01. Held on 14th and 15th of March 2014, pp 221-224
Kumaradeepan. V, Nalin Abeysekara, (2010). “Transformational Leadership of salesperson for better Customer Relationship- Special reference to Insurance Market in Sri Lanka” Proceeding of University of Jaffna, Annual Research Session, on Knowledge for Reconciliation and Development” , Nov, 15th , 2010, pp- 822-833
Kumaradeepan. V, Rajumesh, S, (2011). “The impact of Service Responsiveness on Customer Switching in Telecommunication Industry, Jaffna District, Sri Lanka, proceeding of International Conference on Competency Building Strategies in Business & Technology, Sri Sai Ram Institute of management Studies, Thambaram, Chennai, India, 21,22, 23rd of September, 2011, Volume: 01, pp- 414-416
Kumaradeepan. V, Rajumesh, S, (2011). “The Impact of Empathy on Customer Switching in Telecommunication Industry, Jaffna District, Sri Lanka, proceeding of International Conference on Competency Building Strategies in Business & Technology, Sri Sai Ram Institute of management Studies, Thambaram, Chennai, India, 21,22, 23rd of September, 2011, Volume: 03, pp- 561-565
Kumaradeepan. V, Rajumesh, S, (2011). “The impact of CRM on Customer Satisfaction- A Case study of Commercial Banks of Jaffna, Sri Lanka, proceeding of International Conference on Leading Beyond Horizen: Engaging Future, Annamalai University, India, 28th to 30th of July, 2011, pp- 368