FROM 16/05/2022
TO 21/05/2022
ISC2022: Discover, Understand and Design
A student competition is an event between students or teams of students within a classroom, or across different schools and across geographical regions which compete for a prize.
The International Student Competition on Innovation and Branding in the Rural Areas is a week-long residential educational programme dedicated to the topic of innovation in rural areas.
Students are the protagonists and education, enjoyment, creativity and skills play a fundamental role.
Now, the most committed and motivated group of stakeholders, the Piceno Lab on Mediterranean Diet, is willing to carry on this collaboration, by hosting an international student competition to:
allow a real-time advertising and promotion of the territory (through the use of ICT tools),
let young people discover the enchantment of the region through experiential learning,
test a new way of collaboration among stakeholders, promoting bottom-up private and public partnerships.
Courses and experiential learning activities will be held in different locations (historical theatres and buildings, wineries, agritourism facilities, etc.) in the surrounding of Fermo and around Marche Region.
An amazing experience!
The students will get a real experience of the territory through lectures, field visits and working groups on the main local activities and resources, such as:
Manufacturing & Crafts
Cultural Heritage
Agrifood & Mediterranean Diet
Blended learning
Seminars led by academics (theory),
Field trips in companies, wineries and farms in Fermo area,
Visits to the museums and local cultural heritage sites,
Meetings and workshops with local public and private stakeholders,
Folkloristic dinners and events in historical towns and villages.
Language: English
Main contents
Web-based platform for digital storytelling and blogging for every student,
Hootsuite introduction and platform management for multi-channel social management (hootsuite.com),
Social analysis and metrics for #destinazionemarche, #mediterraneandiet and #iscfermo,
Special social track for short videos and photo slideshows,
On line form for final Place Branding project submission,
Prizes for: best blogger, best storyteller, best social impact&performances.