17 May 2022 | 9:15 - 13:30 | Hotel Astoria, Fermo
The seminar is organised as a joint reflection to explore the role of higher education to boost innovation and support recovery and resilience of rural areas. Organised in the frame of the International Student Competition on Innovation and Branding in the Rural Areas, the seminar builds on the work carried out in the Erasmus project DiTEMP – Digital Transformation and Employability, carried out by the University of Macerata in the fields of Cultural Heritage and Tourism, and explores themes and topics about local development, by offering practices, reflections, and insights to design the future of rural areas after the pandemic, building on tangible and intangible resources of the place.
_09.00 – 9.15 Welcome to Fermo
Mayor of Fermo
_09.15 – 9.30 Introduction to the working day
Prof. P. Feliciati - University of Macerata
_09.30 – 9.50 Dealing with the place: education at work
Prof. G. Paviotti - University of Macerata
_09.50 – 10.30 Innovation and transition in the rural areas
Prof. G. Brunori - University of Pisa
_10.30 – 12.00 Parallel session 1: CULTURAL HERITAGE [Fermo, Civic Library]
Chair: Prof. P. Feliciati - Rapporteur: Dr C. Ferrara
keynote:
‣ Palazzi dei Rolli: the Republic of Genoa's system of hospitality, the Unesco site, and the Rolli Days events
Prof. Laura Stagno, University of Genoa
‣ Workshops and digital tools for the knowledge and enhancement of cultural heritage. Experiences and synergies between University, Superintendencies and local authorities in Sardinia
Prof. Mauro Salis, University of Cagliari
presentation:
‣ The Wiki Clarisse Camerino project
Prof. G. Capriotti - University of Macerata
_10.30 – 12.00 Parallel session 2: AGRIFOOD [Fermo, Hotel Astoria]
Chair: Prof. A. Cavicchi - Rapporteur: A. Ferrara
‣ Innovating Governance for Enhancing Rural-Urban Links
Prof. Michele Moretti, Prof. Francesca Galli, Prof. Sabrina Arcuri - University of Pisa
‣ The role of scenario analysis in shaping sustainable transitions in rural settings
Prof. Daniele Vergamini, Prof. Silvia Rolandi - University of Pisa
‣ Fair price and environmental protection: how to ensure the sustainability of organic food systems farms
Selene Righi - University of Urbino
‣ Smart Farming, Sustainability and Small Companies: the case of the Siena Food Lab
Prof. Cristina Santini, University of San Raffaele, Prof. Alessio Cavicchi - University of Pisa, Angelo Riccaboni - University of Siena
_10.30 – 12.00 Parallel session 3: MANUFACTURING & CRAFT & TOURISM [Fermo, Hotel Astoria]
Chair: Prof. E. Frontoni - Rapporteur: Dr S. Tomasi
‣ Inside-out design: value thinking and co-participative tools for rural innovation
Dr Sonia Massari - University of Pisa
‣ Augmented creativity: Leveraging artificial intelligence for fashion content generation
Prof. Marina Paolanti - University of Macerata, Ferruccio Vecchi
‣ Innovation in manufacturing
Klaus Sailer and Pavlina Vujovic, Strascheg Center for Entrepreneurship (SCE)
‣ Tourism promotion. Innovation in rural areas
Prof. Nuno Almeida, Polytechnic of Leiria, PT
‣ UNESCO town Telč and its search for innovations to attract young generation
Prof. Martina Chalupova, Prague, CZ
_12.00 – 12.30
Rapporteurs summary of the parallel sessions
_12.45 – 13.30
Discussion and closing remarks
Scientific Committee of the seminar
Alessio Cavicchi, Pierluigi Feliciati, Emanuele Frontoni, Gigliola Paviotti, Mara Cerquetti, Giuseppe Capriotti
Local organising committee of the seminar
Chiara Aleffi, Annapia Ferrara, Concetta Ferrara, Chiara Mignani, Paolo Passarini, Sabrina Tomasi