Original organic video, also known as User-Generated Content, is the most powerful, highest engaging content by far that you can create and a brilliant way to increase reach and revenue. It can also be the source of a warm-welcoming feeling for new and existing followers. Through user-generated content, they’ll see that you care about your audience and engage with them by sharing their created content.
It's no secret that the younger generations don't like to read. If you want to get their attention, create branded videos with a clear call to action and a compelling reason for the viewer to interact with your marketing.
The emergence of image-led social media has opened up a whole new realm of display for original photos and selfies. While not as compelling as organic video, original camera shots are quicker to produce and provide considerable value to the view. After all, a picture is still worth a thousand words.
According to a study, 70% is the rate of understanding labels with text only. To increase audience comprehension, visuals are necessary. Everyone recommends using visuals, but which ones to use and how? You could use humor on visual posts, or memes, quotes with other graphic elements, or Infographics. Like photos, graphics can also be worth a thousand words. Use the best tool for the job.
The number of podcast listeners has increased sharply this year, according to a new report. Did I mention young people don't like to read? More than half the people in the United States have listened to one, and nearly one out of three people listen to at least one podcast every month. Last year, it was more like one in four.
Due to their longer format, creating podcasts allows you to delve deeper into complicated topics and provide far more context about a given subject.
A good way to create content, generate interest or turn non – visual content into visual content is to use infographics in your social media marketing. Infographics are a great way to compile information and present it in an easy, visually digest-able format to your audience.