Marketing Materials
Marketing Materials Details
Marketing collateral can improve the success of your event. Whether you use some of the items or all of them depends upon the event, the time you have to plan it, and the audience you wish to reach.
News Narrative
Answer these questions in your news summary:
What is the focus of the event or talk?
Who is involved or speaking?
Where will the event take place?
When will it happen – date, time, day of the week
Is there a registration deadline? How do people register, if so?
Why is the event occurring — is it part of a series; does it mark a specific accomplishment, etc.?
Other details – parking, food, age range for attendees, etc.
Send a copy to the College Director of Communications if you wish feedback.
Once you receive feedback, you can:
Use it for social media
Post it to community calendars
Electronic Invitation
Ensure compliance with related policies and guidelines, including: Copyright law and guidelines and Branding guidelines.
Send via email to:
Your invitation list
On-Site Event Manager
Include who, what, when, where, and why, contact information and other details
It is best to convert these to a jpg and embed them in your email, rather than sending as an attachment.
Invitation – Print
Read the appropriate university policies to ensure compliance, including Copyright law and guidelines, the University Marketing Policy, and the Branding Guidelines.
Send via bulk mail or hand out.
Do the design in InDesign, Publisher or other design application.
Save the final document as a PDF for printing.
Photo of Speaker
Be sure to comply with Copyright law and policies.
Print Uses (Image should be 300 dpi resolution)
Invitations
Program
Posters
Digital Uses (Image can be 72 dpi resolution)
Electronic invitation (evite)
Web banners
Social media
Online publications
Event calendars
Poster – Print
Once a poster is created and saved as an image in a particular size, it cannot simply be “up-sized” to different sizes. This can result in distortion of your photos, logos, text and other design elements that make up your poster. When doing print posters, photographs used should be 300 dpi, not 72 dpi, which is for online images.
8.5×11 size
Post on bulletin boards or hand out
Layout in Publisher, InDesign or other design application; save the final version as PDF for printer
11×17 (see 8.5×11)
If mounted on foam board, this could be displayed on an easel
18×24
Mount on foam board
Place on easels
Do the design in InDesign, Publisher or other design application. Save the final version as PDF for an approved university printer to produce.
Program – Print
Hand out at event
Frequently four pages, 4.5×8.5: Two 8.5×11 pages, front/back, folded
Lay out in Publisher, In-Design or other design application; final format in PDF for printer.
Comment or Evaluation Tool
Hand out at event for guests to evaluate the event or create an online version.
Print in black and white
If guest emails are captured with guests’ permission, consider sending electronically. Be sure to include a method for guests to subsequently opt-out of receiving your emails, to avoid email spamming them.