CREATIVE COMPUTING RESEARCH GROUP
Creative computing is an interdisciplinary field of computer science that emphasizes the computational aspects of creativity. It is concerned with the study of the design, implementation, and evaluation of systems that support creative processes. Creative computing research has been conducted in a variety of areas, including artificial intelligence, cognitive science, human-computer interaction, and computational art.
We are a Research Group at Universiti Malaysia Sabah that conduct research on creative computing in general. Creative Computing ReSearch Group (CCRG) is a collection of experts in multiple fields related to Creative Computing based in Sabah, Malaysia region. The fields encompass digital entertainment, games, animation, multimedia, gamification and many others that fall under the umbrella of Creative Computing.
Vision & Mission
Vision: To provide knowledge, expertise and consultation for the betterment of the state, country and region.
Mission: To contribute in the growth of research, publication and knowledge in the field of Creative Computing from Sabah to the nation and the world.
Research Group Objectives
Research on issues associated with Creative Computing as outlines by the expertise of our members.
Develop solutions that fulfil the needs of the creative computing industry and local community.
Publish our findings in academic journals, books, articles and other forms of media.
Guide the next generation of researchers and academics in the field of Creative Computing.
Research Area
Main areas of interest:
Persuasive Technology
Serious Games
Games Development and Gamification
Social Commerce Systems
Social Network Research
Virtual/Augmented Reality
Find Us;
Email: aishya@ums.edu.my (lead RG)