Huang, R., Kler, B.K. & Chew, T.C. (2026). Character Strengths, Strengths Application and Tourist Well-Being: Evidence from Chinese Tourists. Journal of Travel & Tourism Marketing, 43, 174–187. https://doi.org/10.1080/10548408.2025.2552495
Huang, R. & Kler, B.K. (in press). If Your Heart is Full of Sunshine: A Qualitative Study of Character Strengths for Flourishing Tourists. Tourism Analysis: An Interdisciplinary Journal.
Wong, S.F., Kler, B.K. & Wengel, Y. (2025). A Netnography of How Multisensory Experiences in Travelogues Shape Tourist Sense of Place. Journal of China Tourism Research, 1–24. https://doi.org/10.1080/19388160.2025.2457065
Apollo, M., Wengel, Y. & Kler, B.K. (2025). Editorial: Tourism development, sustainability, and inclusion. Frontiers in Sustainable Tourism, 4:1556258. https://doi.org/10.3389/frsut.2025.1556258
Abdul, N., Kler, B.K. & Wong, S.F. (2025). The Perils and Pitfalls of Artificial Intelligence in Qualitative Interviews. Malaysian Journal of Qualitative Research, 11(2), 177–188.
Kler, B.K., Huang, R. & Chew, T.C. (2025). From Fun to Fulfillment: Character Strengths Interventions for Enhancing Tourist Well-being. Consumer Behaviour in Tourism and Hospitality, 20(4), 635–642. https://doi.org/10.1108/CBTH-01-2025-0021
Mountstephens, J., Kler, B.K. & Wong, S.F. (2024). Food for Thought in Malaysian Borneo: Data Mining and Sentiment Analysis of Tripadvisor Reviews for Online Destination Branding. Information Management and Business Review. https://doi.org/10.22610/imbr.v16i3(I)S.3958
Abdul, N., Kler, B.K. & Wong, S.F. (2024). Local Champion’s Role in Community-Based Tourism Development: A Character Strengths Approach. Gading Journal of Social Science, 27 (Special Issue), 26–41.
Zhang, K., Kler, B.K. & Wong, S.F. (2024). Sunset, seafood and sea-gypsies: A qualitative content analysis on the alternative destination image of Malaysian Borneo among Chinese outbound tourists. Turzym, 34(2), 181–192. https://doi.org/10.18778/0867-5856.34.2.13
Wong, S.F., Kler, B.K. & KPD Balakrishnan, B. (2022). Sense of Place: Narrating Emotional Experiences of Malaysian Borneo through Western Travel Blogs. Tourism and Hospitality, 3, 666–684. https://doi.org/10.3390/tourhosp3030041
Ng, Y.P., Kler, B.K. & Dousin, O. (2022). Reflexive Account of Fieldwork Experiences: Interviewing Tourist Guides about the Meaning of Work During a Pandemic. Malaysian Journal of Qualitative Research, 8(1), 45–55.
Ng, Y.P., Dousin, O. & Kler, B.K. (2022). Conceptualizing Person-Environment Fit and the Meaning of Work for Tourist Guides in Malaysia During and Post COVID-19 Pandemic. International Journal of Human Resource Studies, 12(1), 92–111. https://doi.org/10.5296/ijhrs.v12i1.19435
Naim, S., Samdin, Z., Emang, D., Lajuni, N. & Dousin, O. (2022). Examining the Relationship between Visitors Wildlife Value Orientation and Risk Perceptions: A Study of the Borneo Pygmy Elephant in Sabah, Malaysian Borneo. Environmental Management and Sustainable Development, 11(3), 61–77.
Wong, S.F., Kler, B.K. & Sondoh, S.L.J. (2017). How Bloggers Use Geography to Develop Online Destination Image for Malaysian Borneo. Journal of Tourism, Hospitality and Culinary Arts, 9(3), 67–84.
Kler, B.K. (2016). The world’s toughest mountain race: Key success factors of 25 years of the Mount Kinabalu International Climbathon. International Journal of Event and Festival Management, 7(2), 117–136.
Kler, B.K. & Wong, P.P.L. (forthcoming, 2022). Cultivating Sense of Place: Sabah Tea Experience in Malaysian Borneo. In L. Jolliffe, M.S.M. Aslam, A. Khaokhrueamuang, L.H. Chen (Eds.) Handbook of Tea Tourism (pp. xx-xx). Routledge.
Purchase:
Kler, B.K. & Forsythe, C. (2022). Battlefield tourism: the Legacy of Sandakan in Malaysian Borneo. In M. Novelli, J. M. Cheer, C. Dolezal, A. Jones & C. Milano (Eds.) Handbook of Niche Tourism (pp. 218-231). Cheltenham: Edward Elgar Publications.
Purchase:
https://www.e-elgar.com/shop/gbp/handbook-of-niche-tourism-9781839100178.html
Wong, P.P.L. & Kler, B.K, (2022). Nurturing Sense of Place: Host Community Perspectives for Destination Sustainability. In A.S. Balasingam & Y. Ma (Eds.), Asian Tourism Sustainability (pp.65-80). Springer Nature. doi.org/10.1007/978-981-16-5264-6
Purchase: https://link.springer.com/chapter/10.1007/978-981-16-5264-6_4
Wong, S.F. & Kler, B.K. (2022). ‘Collaborative Destination Marketing’, In Buhalis, D. (Ed.), Encyclopedia of Tourism Management and Marketing (pp. 537-539). Edward Elgar Publishing, Cheltenham.
Purchase: https://doi.org/10.4337/9781800377486.collaborative.destination.marketing
Wong, P.P.L. & Kler, B.K. (forthcoming 2022). Photo-Elicitation Using Q-Method to Extract Group Sense of Place for A Marine Park. In Borneo. In F. Okumus, S.M. Rasoolimanesh & S. Jahani (Eds.) Advanced Research Methods in Hospitality and Tourism, (pp. 179-197). Emerald Publishing Limited. DOI: https://doi.org/10.1108/978-1-80117-550-020221010
Purchase: https://www.emerald.com/insight/content/doi/10.1108/978-1-80117-550-020221010/full/html