Communications
and Marketing

Communications lead

Amanda Nelson (achavis@umn.edu) is the Marketing and Communications Manager for OLPD. She reports to CEHD Marketing Communications (CMC). Reach out to Amanda via email with questions; submit requests for support via the CMC form at z.umn.edu/CMCform. 

Alex Evenson (alexeven@umn.edu) is a Director of Unit Marketing Communications for CMC and serves as Amanda's backup when she's out of the office. Feel free to email Alex with questions as well; he and Amanda work very closely together and will coordinate things. Anything submitted via the CMC form and tagged with OLPD in the "I work for..." field will automatically be routed to both Amanda and Alex.  

OLPD email listservs

Messages can be sent directly to a wide range of department and CEHD listservs. Reach out to the respective list managers to send something to them on your behalf:

• olpd-faculty-ttt@umn.edu (Savannah Greaves, Rachel Bloom-Brovold)
  —tenured and tenure-track faculty in OLPD

• olpd-faculty-nonttt@umn.edu (Savannah Greaves, Rachel Bloom-Brovold)
  —instructional faculty in OLPD who are not in the tenure system

• olpd-staff@lists.umn.edu (Savannah Greaves, Rachel Bloom-Brovold)
  —OLPD administrative staff

• OLPDSTEW@umn.edu (anyone can send to this; Jeremy Hernandez will approve messages as they come in)
  —subscribers to the OLPD graduate STudent Employment Wire (graduate students and alumni who opted in). Job announcements, internships, other employment opportunities should go here.

Mass-emails to OLPD students

• If you want to send a message to OLPD's enrolled undergraduate students, reach out to Daniel, Liza, and/or Zac. To contact all enrolled graduate students or a subset, there are Google Group based listervs for this purpose. Chris, Bhaskar, Jeremy, and anyone with access to olpdadmin@umn.edu (Rachel, Savannah) can send to any of these lists, as well as the respective program coordinators. All others in the department should reach out to an authorized manager of these lists to send something on their behalf:

olpdstudents-doctoral@umn.edu (Jeremy Hernandez, Bhaskar Upadhyay)

olpdstudents-masters@umn.edu (Jeremy Hernandez, Bhaskar Upadhyay)

olpdstudents-adlic@umn.edu (Gary Prest, Julie Tichner)

olpdstudents-cide-ma@umn.edu (Brittany Smotherson, Darlene St. Clair)

olpdstudents-cide-phd@umn.edu (Brittany Smotherson, Darlene St. Clair)

olpdstudents-epl-masters@umn.edu (Darrius Stanley, Renee Corneille)

olpdstudents-epl-phd@umn.edu (Darrius Stanley, Renee Corneille)

olpdstudents-es-gradminor@umn.edu (Stuart Yeh, Jodi Benenson, John Hitchcock)

olpdstudents-es-ma@umn.edu (Stuart Yeh, Jodi Benenson, John Hitchcock)

olpdstudents-es-phd@umn.edu (Stuart Yeh, Jodi Benenson, John Hitchcock)

olpdstudents-es-certificate@umn.edu (Stuart Yeh, Jodi Benenson, John Hitchcock)

olpdstudents-he-ma@umn.edu (Michael Goh)

olpdstudents-he-phd@umn.edu (Michael Goh)

olpdstudents-hrd-masters@umn.edu (Nicole Dillard)

olpdstudents-hrd-phd@umn.edu (Nicole Dillard)

Mass emails via Salesforce Marketing Cloud

Salesforce Marketing Cloud (SMC) is a software application that the University uses to send out "polished" email announcements and e-newsletters. Messages can be configured to come from any email address or name (for example, a message could come from the address olpdadmin@umn.edu, but read "From Chris Johnstone, OLPD Chair <olpdadmin@umn.edu>."

It is appropriate to use SMC to send announcements or communications that are of relatively high strategic priority and would benefit from extra aesthetic polish. Setting up a message in SMC is more labor-intensive than using Gmail, however, so please use discretion. Contact CMC for assistance with this: submit requests at z.umn.edu/CMCform. If you're unsure whether or not SMC is right for your needs, reach out to Amanda Nelson (achavis@umn.edu) for advice. 

Channels for dissemination

There are a number of channels we can use to disseminate news & information. Here's a quick overview of the main ones along with some info about how to utilize them:

• Burton Brief is a weekly e-newsletter that goes out to everyone in CEHD on Wednesday afternoons. Content includes College News, Faculty and Staff News, Alumni News, International news, Upcoming Events, and postings of jobs within CEHD. Email Alex Evenson with content for Burton Brief. Weekly deadline is Monday, noon.

• The CEHD News Blog is a web tool that allows CEHD communicators to create news articles and posts that can be shared individually or streamed on websites via custom feeds. OLPD's home page, for example, displays a feed of news blog posts tagged with "OLPD." The main CEHD website displays a feed of posts tagged with "CEHD Main Site." Posts can be anything ranging from short blurbs (example) to long original feature stories (example). Submit content for the CEHD News Blog via the CMC form: z.umn.edu/CMCform

• OLPD has a Twitter account. Tag @umn_olpd with any content you'd like that account to amplify.