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On March 13, AASET launched a new version of the Electives site. You can visit the new site at https://z.umn.edu/CSOMGradElectives.
On March 13, AASET launched a new version of the Electives site. Please visit the new site at https://z.umn.edu/CSOMGradElectives for resources to support your elective selection.
Marketing electives available in the MBA Program provide students with critical skills needed to excel in marketing, communications, brand management, marketing analytics, consulting, and more. The curriculum balances creativity with data analytics and interpretation. Students can use Schedule Builder or the MyU Class Search tool to view when courses are typically scheduled.
*Courses designated with * are options Management Science MBA students may use towards the STEM MBA Elective Requirement.
Marketing Specializations
Marketing Specializations
Interested in focusing your elective studies in marketing? You can follow a marketing specialization with a concentration in:
Product, Brand & Marketing Management
Consulting, Insights & Analytics
Learn more on the Specializations page.
Course Information
Course Information
MKTG 6051 Marketing Research: Rapid Insights*
MKTG 6051 Marketing Research: Rapid Insights*
2 credits | Offered in online format
Prerequisite: MBA 6211 Marketing Management (previously MBA 6210)
MKTG 6052 Marketing Analytics: Managerial Decisions*
MKTG 6052 Marketing Analytics: Managerial Decisions*
2 credits | Offered in online format and in condensed format
Course previously offered as MKTG 6050
Prerequisite: MBA 6211 Marketing Management (previously MBA 6210)
MKTG 6055 Buyer Behavior
MKTG 6055 Buyer Behavior
2 credits | Offered in online format
Prerequisite: MBA 6211 Marketing Management (previously MBA 6210)
MKTG 6072 International Marketing
MKTG 6072 International Marketing
4 credits | Offered in online format
Prerequisite: MBA 6211 Marketing Management (previously MBA 6210)
Course is one of the "glocal" options that students may use to fulfill the International Experience Requirement.
MKTG 6075 Pricing Strategy*
MKTG 6075 Pricing Strategy*
4 credits | Offered in online format
Prerequisite: MBA 6211 Marketing Management (previously MBA 6210)
MKTG 6082 Brand Strategy
MKTG 6082 Brand Strategy
2 credits | Offered in online format
Prerequisite: MBA 6211 Marketing Management (previously MBA 6210)
MKTG 6083 Customer Analytics*
MKTG 6083 Customer Analytics*
2 credits | Offered in condensed format
Prerequisite: MBA 6211 Marketing Management (previously MBA 6210)
MKTG 6084 Persuasion & Influence
MKTG 6084 Persuasion & Influence
2 credits | Offered in online and condensed format
Prerequisite: MBA 6211 Marketing Management (previously MBA 6210)
MKTG 6085 Nudge: Improving Decisions about Health, Wealth & Happiness
MKTG 6085 Nudge: Improving Decisions about Health, Wealth & Happiness
2 credits | Offered in condensed format
Prerequisite: MBA 6211 Marketing Management (previously MBA 6210)
MKTG 6086 Digital Marketing*
MKTG 6086 Digital Marketing*
2 credits
Prerequisite: MBA 6211 Marketing Management (previously MBA 6210)
MKTG 6088 Strategic Marketing
MKTG 6088 Strategic Marketing
3 credits | Offered in online format
Prerequisite: MBA 6211 Marketing Management (previously MBA 6210)
MKTG 6090 Special Topics
MKTG 6090 Special Topics
Credits vary | Formats vary
Occasionally, the Marketing Department will offer a special topic course that will be added to the schedule under this course code.
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