Audience Emphasis

In the Underserved Audience section, define the producers you propose to reach that are underserved by the Federal crop insurance program and describe why there is a low level of crop insurance participation and availability. Discuss why existing crop insurance products do not provide an effective risk management tool or why these producer types are not normally reached through typical risk management tools or education. Be sure to demonstrate how your audience will achieve access and participation through the proposed risk management project.