Project Audience

Applicants must be able to describe who their project audience is and why they underutilize the Federal crop insurance program; including why there is a low level of crop insurance participation and availability; why existing crop insurance products do not provide an effective risk management tool; or why this audience may not normally be reached through typical risk management tools or education offerings. Applicants should also be able to demonstrate how their audience will achieve access to and participation in crop insurance programs through the proposed risk management education.