According to NCAA, 2023, more than 90% of NIL Collective money is distributed to college football and college basketball. Leaving just and small percentage for other sports that benefit from these collectives. With football and basketball making the most money in college athletics it makes sense why these collectives fund these two programs too heavily. Down below are deals that highly prominent student-athletes signing NIL deals with major companies
The impact of NIL Collectives within high school athletics is very prominent especially when it comes to recruiting the top talent out of each high school class. There have been many issues with NIL within high school athletics because different states allow high school athletes to be paid whereas the idea of payment to high school athletes is banned. For example, since child actors in California receive payment from Hollywood athletes in that state are allowed to receive NIL. Thus, NIL collectives set aside large amounts of money for endorsement deals for these athletes to ensure they come to their university. Down below is a picture of the Top NIL deals for high schoolers and the amount of NIL money it takes to get them to commit to a university.