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China’s green ambitions will continue going forward: the forthcoming 14th Five-Year Plan (2021-2025) is expected to drive decarbonization and indigenous tech innovation.
Chinese Government concerns about climate and sustainability even in Covid-19 times through investing new technology and using new policies.
This is a crucial thing in a global view since China as a big country and market can play a key role in shaping the new green trends in the global fashion market.
Brands and Customers
More and more consumers in China are demanding ethical and responsible retailing.
Many brands are leading and promoting the concept of sustainability. One example is NEEMIC totally use organic materials and eliminate all man-made products in agricultural fiber production.
In the Xiaohongshu platform. Notes related to "sustainable" have approached 300,000. The platform has also seen an increase in video bloggers promoting sustainable lifestyles.
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