History of Aritzia

Brian Hill

Vancouverite Brian Hill founded Aritzia in 1984 in Vancouver, British Columbia, Canada.

The company size is around 5000 employees.

Aritzia opened its first store in 1984 in Oakridge Centre, a retail mall in the Vancouver area.

On October 3, 2016, the store officially opened. Private equity firm Berkshire Partners sold its ownership in the company in 2019.

Success of Aritzia

Destinations

Aritzia sells its products to consumers through omnichannel including offline retail stores and online e-commerce platform.
As of 2021, Aritzia has opened 101 boutiques, including 68 in Canada and 33 in the United States.
Aritzia use multi-brand strategy to sell their products. They carries many exclusive brands such as Wilfred, TNA and Babaton, while they also sell other brands such as Levi’s, Citizens of Humanity and Clarks in house.

Net Revenue ($ millions)

The company's e-commerce business was launched in fiscal 2013 and has grown rapidly over the past years. In fiscal 2021, e-commerce grew 88 percent and accounted for 50 percent of total business net revenue.

E-Commerce Growth

Due to the impact of the COVID-19 pandemic on the fashion retail industry, Aritzia is working hard to develop its e-commerce and offer customers with seamless shopping experiences.

Brands and Products

Aritzia uses a multi-brand strategy to sell its products. They carry many exclusive brands such as Wilfred, TNA ,and Babaton, while they also sell other brands such as Levi’s, Citizens of Humanity and Clarks in-house.

Extensive product categories include T-shirts, shirts, sweaters, jackets, coats, pants, shorts, skirts, dresses, denim, close-fitting and accessories for each season.

Competition

Aritzia accounts for a large portion of the women's apparel industry in the North American market.

The brand's strategic positioning in the global fashion world is somewhere between fast fashion and luxury.

Major Competitors:

Lululemon
Club Monaco
Urban Outfitters

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