With the acceleration of urbanization and the improvement of the consumption capacity of the population, the high-end and low-end clothing markets are growing rapidly.
Improving numbers and living conditions of the middle-class cause Chinese consumers highly brand conscious. Louis Vuitton, Chanel, and Gucci remain the most desired luxury brands.
In recent years, Fast fashion and Chinese designer brands are trending. Companies such as Zara and Uniqlo have maintained a good reputation and are also popular among the young population in China.
Foreign fashion retailer
Among the top 20 fashion companies in the world, 18 operate in China, including all fast fashion and luxury brands. The only two players who do not settle in China are TJ Maxx and Ross Stores, which rely on the business model of buying famous brands and luxury goods in volume and selling them at high discounts.
Manufacturing
China is known for manufacturing and called the world's factory.
China's exports consist of manufactured goods, of which clothing, textiles, and footwear are by far the most important.
Lured by cheap labor, China’s commitment to opening up its economy, and low tariff access to Western markets, all due to its WTO entry, foreign firms and investors rushed to do business in the world’s most populous country in the new millennium.