Stand out in a competitive applicant pool

When preparing to submit your documents to an applicant pool that contains multiple positions, like the co-op student opportunities posting with the City of Edmonton, it’s important to tailor your content to stand out while also addressing the general application requirements. Here are some tips to develop a strong application: 

1. Highlight Flexibility and Transferable Skills - Since one posting may be for various roles, focus on highlighting skills that apply broadly, such as communication, teamwork, and time management to showcase your ability to adapt to different roles

2. Tailor Your Application - Even though one application is for multiple roles, be specific about which area(s) or department(s) you are most interested in. Mention relevant skills or experiences that align with those roles.

3. Use Keywords from the Job Posting - Carefully read through the job posting and use keywords matching the listed qualifications and requirements in your resume and cover letter. Many large organizations use applicant tracking systems (ATS) that scan for specific terms so it is important to pull language from the job description into yor application.

4. Express Interest in Learning and Growth - Emphasize your eagerness to learn and gain experience. Employers who use applicant pools are likely looking for adaptable candidates who are open to different opportunities within the organization.

5. Customize Your Cover Letter - In the cover letter, mention why you're excited about working for the organization/employer, but also pinpoint a few specific areas or roles you’re most interested in. Doing so will demonstrate that you’ve done your research, but are also flexible and open-minded about a specific role.

In a competitive applicant pool, taking the time to tailor your application can make a big difference. By highlighting your flexibility, transferable skills, and genuine interest in learning, you position yourself as a strong candidate. Remember to leverage keywords from the job posting and customize your cover letter to reflect both your enthusiasm for the organization and your adaptability across various roles. With these strategies, you can enhance your chances of making a lasting impression on potential employers. Good luck!