This course page highlights my learning and growth in BUSBTC 320, a course focused on marketing strategy, teamwork, and data-driven decision-making through the NewShoes business simulation. Each artifact reflects key skills in analysis, collaboration, and strategic thinking.
The Team Work Plan and Brand Strategy established our structure for communication, task management, and collaboration. It showed how our TrailHead team organized responsibilities and used research to build a consistent marketing vision. Creating it strengthened my skills in coordination, leadership, and accountability.
The TrailHead Marketing Leadership and Performance Review demonstrates how our team applied market research and financial data to guide strategic decisions. This report shows how we improved profitability and brand strength by aligning pricing, advertising, and product development. It taught me how to interpret key performance indicators and communicate results clearly.
The Final Course Reflection connects what I learned to the Business+ program outcomes. It explains how business functions work together to create value and how effective communication and responsible decision-making drive success. This reflection helped me recognize my growth as both a collaborator and a strategic thinker.