Adhering to Brand Standards Training Module - A LeaPS ID Model Project
Client: Project done as part of an Instructional Design Class OPWL 537
Collaborators: Four Master’s degree students at Boise State University.
By: Andrea Cordovez
Nov, 2022
I will take you through the steps of Boise State University's LeaPS ID Model to explain our process when creating brand adherence training for a software company.
1. What is LeaPS ID
The LeaPS ID model, a model in the ADDIE family, was created by Boise State University OPWL faculty to place instructional design within multiple contexts in an organization and link workplace learning to performance support. The model includes project alignment with organizational goals, collaboration with clients as partners, and it draws from the Stanford Design Thinking Model.
With a strong focus on project management, and taking the organizational and wider culture into account, this model allows for the practitioner to:
Empathize with the client through a through analysis of the task, learner and environment
Design and develop materials and assets
Implement and Evaluate the training for performance
If you want to read more about this model, this blog post by Boise State University Grad Jeff Dalto, includes interviews and graphics.
2. LeaPS Inputs
Our team had the advantage of having a SME as part of our group. This provided a perspective of their perceived need - a lack of brand adherence amongst content creators that were not part of the LDX team. That, paired with the access we had to interview a senior LDX ID within the company, gave us a jumpstart, but we wanted to investigate other issues that might be contributing to the performance gap.
3. Empathize & Analyze
Background
A software company (XYZ) that helps their customers manage, connect and protect mobile devices and services. As a company that helps a wide variety of clients globally, it needs to maintain and assure brand consistency to meet industry standards of accessibility and visual appeal, as well as to promote trustworthiness and brand recognition across users and platforms. About 1 - 2% of employees create training and content. However, many have not necessarily had any training on how to account for visual design guidelines or accessibility. Our team got together with the goal of creating a short and effective training module that would shrink the current gap.
Needs analysis
We conducted a systematic analysis using templates adapted from Rothwell (2016) and Smith & Reagan (2005) that helped us uncover training needs, as well as decipher tasks and steps to reach our goals. We also zoomed into the learner and environment needs to be able to have a systemic view of the performance gap.
In order to answer some of the questions in our templates and further understand the full picture of the organization and our specific audience/learners, we interviewed a learning experience designer at XYZ, and used tools like the Gilbert BEM Model. We were also cognizant of the taxonomies of learning to create our objectives and tasks in order to target foundational to complex levels of understanding.
4. Design and Develop
Design of Lesson Plan
Adhering to brand standards was too big of a goal, but if achieved, it would have a big impact in the organization. We took one step back and focused on the outcome - Given the ABC Learning Experience visual design guide, the learner will be able to create learning content that aligns with brand standards with 85% accuracy. This outcome was our north star. We could always refer back to it to create our deliverables and make sure that we were not creating assets that were not useful or wasting resources in analysis that was not going to serve our outcome.
We used several methods of instruction to guide our lesson plan including Merrill’s first principles of instruction (which is compatible with Tell, Show, Do and Apply), Keller’s ARCS+V Model, and Knowle’s Adult Learning Principles.
Development of Instructional Materials
For this portion of the project we created a deliverable sign up sheet and started tackling the different areas. Since our client uses Keynote at their organization, we created a collaborative Keynote presentation that included presenter notes as well as templates for virtual whiteboards.
Based on the Keynote presentation we created:
instructional guide for the presenter.
job aid, along with an explanation of it.
survey questions that the organization can import to Survey Monkey (their preferred delivery method).
The creation of materials seemed to fly after all the previous work. Virtual collaborative documents were the key to the success of our team at this level. It was easy to work asynchronously and check-in weekly to make sure we were aligned.
Click on the button to view to the asset
Delivery Mode Rationale
Virtual live-lesson to be saved to the LMS in digestible chunks by topic/objective.
On-demand training for attendants to use as reference when they need a refresher on a certain topic (as video jobaids) as well as future/new-hires to access and retake training if they were not in the company yet when the ‘live’ virtual training happened. Or for current employees that were not able to attend the ‘live’ training due to time constraints.
Synchronous Instructor-led in a virtual environment.
There was an existing visual style guideline, templates, and accessibility standards guidelines, the problem lay in compliance and adherence to these guidelines. Having a synchronous class helped with modeling - how to locate and navigate to guides and templates and how to create content.
We were not able to get sufficient baseline data to indicate prior knowledge or compliance incidence rate, having a live class would help the instructor accommodate and adapt to the learning environment.
5. Implement, Evaluate & Iterations
The process was iterative, meaning we worked as a group to come up with a draft and brainstorm ideas, then we worked asynchronously to keep adding and editing, while also having formative reviews by our SMEs. By having this iterative process, our lesson plan was not only polished, but also kept aligned with the client’s needs and requests.
It is important to note that our team did a wonderful job of using this creative process (lesson plan and development of instructional materials) as a virtual whiteboard of sorts, where nothing was out of limits and all ideas were welcomed. This allowed us to have a lot of material to then distill and hone.
6. Reflections
The beauty of staying focused on the outcomes, and the commitment we all had to continuous improvement, meant that everybody felt safe to collaborate and express their ideas when something was and wasn’t working. Just like there were no bad ideas, there were also no bad judgment calls. There was an underlying feeling of mutual respect - any ideas, edits, changes and improvements were truly welcomed.
One thing that was a challenge in this project was that it ran the risk of over focusing on outputs or deliverables since the class structure asks for those as assets throughout the week. Our team was brilliant at pivoting and adapting, always going back to that north star, and continuously asking the question is this useful? It took us all a few weeks to find our rhythm and to calibrate our priorities - deliverables vs outcomes, in vs out of scope, speaking up vs listening, but I think that we quickly were running smoothly.
To the risk of sounding like a broken record, I will repeat that focusing on outcomes and impact, while being flexible and adaptable was crucial for this project. The LeaPS ID model is excellent in that respect. The ID spends a lot of time empathizing with the client and their needs, and that creates a sense of buy-in. Managing different working styles, time zones and comfort levels with instructional design within our team, would have been very difficult if we all didn’t have the organizational needs at heart.
Christopher, A. (2011), Model Resource, The Smith and Ragan Model. http://www.angelachristopher.net/uploads/8/3/2/4/832462/model_resourceassignment.pdf
Rothwell, W., Benscoter, B., King, M., & King, S. B. (2016). Mastering the instructional design process: A systematic approach (5th ed.). John Wiley and Sons.
OPWL 537 Course Instructors (2021). Instructional design course handbook (4th ed.). Department of Organizational Performance and Workplace Learning, Boise State University.