Interpreting feedback

What does rank mean?

Rank, or volume rank, refers to your route’s position in relation to competing routes for that destination. The #1 ranking route will receive the majority of traffic.

What is my rate?

Your rate is the price per message for each route.

What does rate delta mean?

Your route’s rate delta is the difference between the #1 ranking route and your route. For example, if your rate delta is 10%-25%, this means your route’s rate is 10%-25% higher than the #1 ranking route’s rate.

What does quality delta mean?

Your route’s quality delta is the difference between the #1 ranking route and your route. For example, if your quality delta is 2-5%, this means your route’s quality is 2-5% lower than the #1 ranking route’s quality.

How is quality determined?

Quality is measured by message conversion rate. If you notice quality degradation on one of your routes, please get in touch with your Twilio account manager.

Why am I unable to access or view performance feedback for the current day?

Feedback data is fetched on a daily basis and processed for delivery the following day. This means your daily performance feedback provides a snapshot from a historical perspective.