Mgr. Tereza Semerádová, Ph.D.
Department of Informatics, Faculty of Economics, Technical University of Liberec
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About me
About me
Research interests: Online advertising and analytics; Marketing automation; Algorithms in marketing and advertising; Influencer marketing; Sentiment and emotion detection in online content; Digital creative content value and revenue streams
Office hours: Tuesday 11:00 - 12:30; Thursday 8:50 - 10:25. Reserve a time slot.
Office: H08019, Voronezska 13, Liberec, 46001
E-mail: tereza.semeradova@tul.cz
Identificators: 0000-0002-9123-5782; 56394611800; AAH-1303-2020
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My research topics
My research topics
Automation in online advertising
Automation in online advertising
My research is centered on advancing lead management strategies within online marketing and e-commerce through the application of marketing automation techniques. A pivotal element of this work is hyper-targeting, which harnesses detailed customer data to craft and deliver personalized messages across diverse digital channels. By leveraging customer similarity metrics and analyzing behavioral patterns derived from digital engagement, my approach enables the precise identification and targeting of potential leads. This not only enhances audience engagement but also optimizes the efficiency and impact of marketing campaigns.
For additional details about this research direction, please follow the link below.
Metadata detection in influencer marketing
Metadata detection in influencer marketing
My research is dedicated to advancing the understanding of the influencer marketing industry through the application of metadata analysis. This research investigates the activities and economic impact of content creators by leveraging comprehensive data from platforms such as YouTube and prominent social media networks. Key indicators of success, including video views, watch time, likes, comments, and shares, are analyzed to uncover patterns of audience engagement. Furthermore, my work explores the diverse revenue streams such as collaborations, affiliate links, merchandise sales, and crowdfunding platforms like Patreon.
For additional details about this research direction, please follow the link below.
Academic memberships
Academic memberships
2021 – now
Deputy head of the Department of Informatics, Faculty of Economics, Technical University of Liberec
2024 – now
Member of the evaluation panel for the Operational programme Johannes Amos Comenius, Czech Republic
2016 – now
Researcher and lecturer at Department of Informatics, Faculty of Economics, Technical University of Liberec
2023 – now
Member of the evaluation panel for Business administration
Czech Science Foundation
2019 – now
ICT and Ecommerce Taught Programmes Board member at the Faculty of Economics, Technical University of Liberec
2021 – now
Evaluator of research projects for
the Technology Agency of the Czech Republic
2019 - now
Responsible for the curriculum of the Information Management, System Engineering, and Informatics programs
2025 – now
Evaluator of research projects on Information technologies and artificial intelligence for Ministry of Industry and Trade
2021 - Award of the Czech Ministry of Education for Excellent University Track Record
A prestigious recognition granted annually to only five individuals across the country. This award celebrates exceptional achievements and contributions to the academic and research community, underscoring a sustained commitment to excellence in higher education. It reflects not only personal dedication but also the impact of collaborative efforts within the academic environment.
Collaborations and project proposals
Collaborations and project proposals
Ongoing collaboration: Increasing the Transparency of Sponsored Influencer Content Through Automated Metadata Detection
The primary aim of the project is to analyze users' emotional, cognitive, and conative responses to influencer content while uncovering unethical practices, undisclosed sponsorships, and disinformation strategies employed by online creators to monetize their content. This endeavor is strengthened through a collaborative partnership with Association of Communication and Marketing Agencies and digital marketing agency SMWORKS, whose expertise and resources will significantly contribute to achieving the project goals.
To measure these responses, the research activities will integrate cutting-edge tools such as emotion analytics software, eye-tracking technology, and psychometric scales. These methodologies will enable precise mapping of user reactions to influencer content. Additionally, a critical component of the study will involve text and sentiment analysis of comment sections and automated transcripts of influencer video content. These analyses will provide insights into the audience's perceptions, emotional tone, and engagement patterns.
Through this multi-faceted approach, the project aims to identify behavioral parameters, which will serve as foundational elements for developing algorithms capable of automated detection of warning signals related to unethical practices or disinformation. Furthermore, the project will focus on the quantification and classification of influencer networks, uncovering the dynamics of their operations, collaborations, and reach.
Significant research: TACR ZETA 2 - TJ02000206 Developing skills necessary for digital business transformation (Principal investigator)
This project was designed to enhance the self-sufficiency of small and medium-sized enterprises (SMEs) in leveraging new media as a strategic instrument for customer acquisition and revenue growth. The initiative emphasized the digitization of business operations and promotional activities to strengthen the competitive positioning of SMEs in an increasingly digital economy. In collaboration with the Association of Small and Medium-Sized Enterprises and Crafts of the Czech Republic (AMSP ČR), the project developed an educational portal and an interactive mobile application. These resources were the product of interdisciplinary expertise, incorporating contributions from professionals specializing in multimedia content creation, online marketing, web analytics, and data mining.
The resulting knowledge tools integrated theoretical frameworks with applied learning methodologies, including comprehensive study materials and practical video tutorials. These resources addressed a wide range of topics, such as digital media strategies, pay-per-click (PPC) advertising, vector graphic design, video editing techniques, corporate identity development, e-commerce optimization, and advanced data mining applications. By formalizing digital competencies into structured online courses, the project equipped SMEs with the means to systematically enhance the skills of their existing workforce. Furthermore, it addressed the pressing shortage of information and communication technology (ICT) expertise by providing scalable, self-paced educational solutions. These outcomes contributed to bridging critical knowledge gaps and fostering sustainable growth within the SME sector.
Keywords: digital media; online marketing; multimedia content; PPC; vector graphics; video editing; corporate identity; e-commerce; data mining; competitiveness; small and medium enterprises
Final evaluation of the project: A - project with exceptional results
My other research proposals:
2024: GACR 25-16709S Detection of Programmatic Advertising Congruence with Source Video Content in Influencer Content
2024: GACR 25-16548S Attribution Modeling of Online Advertising Performance for Marketing Automation
2023: TACR SIGMA Objective 2 - TQ03000001 Moderating Effect of Personal Relevance and Privacy Costs in Behaviorally Targeted Advertising
2023: TACR TREND 9 - FW09020046 Intelligent RPA Robot Orchestrator Enhanced through Process Design and Component Analysis
2022: GACR STANDARD PROJECTS: 23-04698S Analytical Study of Monetization Strategies for Digital Content in the Context of Influencer Marketing
2021: TACR SIGMA Objective 3 - TQ01000001 Motivational Factors for Participation of Generations Y and Z in the Influencer Business Model
2021: GAČR JUNIOR STAR - 21-04465M Impacts of Online Marketing Automation on the Efficiency of E-Business
2020: TAČR ÉTA 5 - TL05000324 Effective Transformation to a New D2C E-Commerce Model
Publications
Publications
SEMERÁDOVÁ, Tereza a Petr WEINLICH. The Impacts of Cookie Regime Changes on the Effectiveness of Automatic Retargeting in Advertising. Innovative Marketing. Hryhorii Skovoroda: LLC CPC Business Perspectives, 2023, roč. 19, č. 2. S. 101 – 114. ISSN 1814-2427, EISSN 1816-6326. https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18101/IM_2023_02_Semeradova.pdf
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Development of an Influencer-Brand Congruence Measurement Framework for Recommender Systems. Cogent Business & Management. Taylor and Francis, 2023, roč. 11, č. 1. ISSN 2331-1975. https://www.tandfonline.com/doi/full/10.1080/23311975.2024.2364046
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 1. vyd. IGI Global, 2022. ISBN 978-1-79988-294-7.
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Changes in Grocery Shopping Patterns Due to COVID-19: The Case of the Czech Online Food Markets. Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19. 1. vyd. IGI Global, 2022. s. 23 – 48. ISBN 978-1-79988-294-7. https://www.igi-global.com/chapter/changes-in-grocery-shopping-patterns-due-to-covid-19/292337
SEMERÁDOVÁ, Tereza a Petr WEINLICH. The Place of Virtual Reality in E-Retail: Viable Shopping Environment or Just a Game. Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19. 1. vyd. IGI Global, 2022. s. 92 – 117. ISBN 978-1-79988-294-7. https://www.igi-global.com/chapter/the-place-of-virtual-reality-in-e-retail/292340
WEINLICH, Petr a Tereza SEMERÁDOVÁ. Conceptual Framework of Influencer’s Marketing Power Advances in Digital Marketing and eCommerce. Third International Conference 2022. Springer, 2022. s. 104 – 111. ISBN 978-3-031-05728-1, ISSN 2198-7246, EISSN 2198-7254. https://www.springerprofessional.de/en/conceptual-framework-of-influencer-s-marketing-power/23137000
WEINLICH, Petr a Tereza SEMERÁDOVÁ. Emotional, Cognitive and Conative Response to Influencer Marketing. New Techno-Humanities. Elsevier, 2022, č. 1. ISSN 2664-3294. https://www.sciencedirect.com/science/article/pii/S2664329422000231
RYDVALOVÁ, Petra, Jitka BUREŠOVÁ, Tereza SEMERÁDOVÁ, Jana ŠIMANOVÁ, Otakar UNGERMAN aj. Nezávislá pilotní studie monitorovacích indikátorů kulturních a kreativních odvětví na Liberecku. 2022. https://www.ef.tul.cz/analyzy-studie
SEMERÁDOVÁ, Tereza, Petr WEINLICH, Pavla ŠVERMOVÁ, Marián LAMR, Lenka SUKOVÁ aj. Faktory úspěšnosti elektronického podnikání. 2021. https://etul.publi.cz/book/1485-faktory-uspesnosti-elektronickeho-podnikani
SEMERÁDOVÁ, Tereza, Petr WEINLICH, Pavla ŠVERMOVÁ, Marián LAMR, Lenka SUKOVÁ aj. Jak na digitální marketingovou strategii firmy. 1. vyd. Liberec: Technická univerzita v Liberci, 2021. ISBN 978-80-7494-564-9. https://etul.publi.cz/book/1467-jak-na-digitalni-marketingovou-strategii-firmy
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Research Anthology on Strategies for Using Social Media as a Service and Tool in Business. 1. vyd. IGI Global, 2021. ISBN 978-1-79989-020-1. https://www.igi-global.com/book/research-anthology-strategies-using-social/275414
SEMERÁDOVÁ, Tereza a Petr WEINLICH. The Broad and Narrow Definition of E-Commerce. Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing. 1. vyd. Cham: Springer Nature, 2021. s. 1 – 26. ISBN 9783030931308. https://link.springer.com/chapter/10.1007/978-3-030-93131-5_1
SEMERÁDOVÁ, Tereza, Petr WEINLICH a Pavla ŠVERMOVÁ. Evaluative Framework for Digital Competitiveness. Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing. 1. vyd. Cham: Springer Nature, 2021. s. 27 – 55. ISBN 9783030931308. https://link.springer.com/chapter/10.1007/978-3-030-93131-5_2
WEINLICH, Petr a Tereza SEMERÁDOVÁ. Product Endorsement by Opinion Leaders – the Case of Youtube Community. Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing. 1. vyd. Cham: Springer Nature, 2021. s. 207 – 239. ISBN 9783030931308. https://link.springer.com/chapter/10.1007/978-3-030-93131-5_8
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Readiness of Small and Medium Enterprises for Marketing Automation. ACC Journal. Liberec: Academic Coordination Centre at Euroregion Neisse, 2020, roč. XXVI, č. B. S. 54 – 68. ISSN 1803-9782, EISSN 2571-0613. https://dspace.tul.cz/server/api/core/bitstreams/fb6de62f-a1f6-49c4-91f4-5df014d40bc2/content
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Marketing na Facebooku a Instagramu. 1. vyd. Brno: Computer Press, 2019. ISBN 978-80-251-4959-1. https://www.databazeknih.cz/knihy/marketing-na-facebooku-a-instagramu-431017
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Impacts of Online Advertising on Business Performance. 1. vyd. Pennsylvania, USA: IGI Global, 2019. ISBN 978-1-79981-618-8. https://www.igi-global.com/book/impacts-online-advertising-business-performance/233692
SEMERÁDOVÁ, Tereza a Petr WEINLICH. The (In)Effectiveness of In-stream Video Ads. Impacts of Online Advertising on Business Performance. Pennsylvania, USA: IGI Global, 2019. s. 200 – 225. ISBN 978-1-79981-618-8. https://www.igi-global.com/chapter/the-ineffectiveness-of-in-stream-video-ads/241763
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Reaching Your Customers Using Facebook and Google Dynamic Ads. Impacts of Online Advertising on Business Performance. Pennsylvania, USA: IGI Global, 2019. s. 177 – 199. ISBN 978-1-79981-618-8. https://www.igi-global.com/chapter/reaching-your-customers-using-facebook-and-google-dynamic-ads/282993
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Computer Estimation of Customer Similarity with Facebook Lookalikes: Advantages and Disadvantages of Hyper-targeting. IEEE Access. Institute of Electrical and Electronics Engineers (IEEE), 2019, roč. 7, s. 153365 – 153377. ISSN 2169-3536. https://ieeexplore.ieee.org/document/8877755
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Website Quality and Shopping Behavior – Quantitative and Qualitative Evidence. 1. vyd. Switzerland: Springer International Publishing, 2019. ISBN 978-3-030-44440-2. https://link.springer.com/book/10.1007/978-3-030-44440-2
WEINLICH, Petr a Tereza SEMERÁDOVÁ. Mobile sound processing as the source of competitive advantage in online marketing environment. 31st IBIMA Conference. 2018. ISBN 978-0-9998551-0-2. https://ibima.org/accepted-paper/mobile-sound-processing-as-the-source-of-competitive-advantage-in-online-marketing-environment/
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Calculation of Facebook Marketing Effectiveness in Terms of ROI. Leveraging Computer-Mediated Marketing Environments. 1. vyd. London: IGI Global, 2018. s. 286 – 310. ISBN 978-1-5225-7344-9. https://www.igi-global.com/chapter/calculation-of-facebook-marketing-effectiveness-in-terms-of-roi/282994
SEMERÁDOVÁ, Tereza a Petr WEINLICH. User Survey of Website Quality in the Liberec Region. Liberec Informatics Forum: ICT in the role of services. Liberec: Vysokoškolský podnik Liberec, 2018. s. 101 – 108. ISBN 9788074944321. https://dspace.tul.cz/items/f0e7374f-4325-4138-8e16-b54ad5f58e48
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Uživatelské parametry webového designu. Liberec: Vysokoškolský podnik Liberec, 2018. ISBN 978-80-7494-448-2. https://issuu.com/terezasemeradova/docs/elektronicka_uzivatelske_parametry_
SEMERÁDOVÁ, Tereza. Mobile sound processing as the source of competitive advantage in online marketing environment. 31st IBIMA Conference. Milan, Italy: 2018. s. 897 – 899. https://ibima.org/accepted-paper/mobile-sound-processing-as-the-source-of-competitive-advantage-in-online-marketing-environment/
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Evaluating the possibilities of mobile video production and post-production using mobile devices and applications. Proceedings of the 29th International Business Information Management Association Conference – Education Excellence and Innovation Management through Vision 2020: From Regional Development Sustainability to Global Economic Growth. Vienna: International Business Information Management Association, 2017. s. 1521 – 1528. ISBN 978-0-9860419-7-6. https://ibima.org/accepted-paper/evaluating-the-possibilities-of-mobile-video-production-and-post-production-using-mobile-devices-and-applications/
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Mobile vs. Desktop Targeting of Multimedia Advertisements on Facebook. Liberec Economic Forum 2017. 1. vyd. Liberec: Technical University of Liberec, 2017. s. 267 – 274. ISBN 978-80-7494-349-2. https://www.researchgate.net/publication/318858630_Mobile_vs_desktop_targeting_of_multimedia_advertisements_on_Facebook
RYDVALOVÁ, Petra, Tereza SEMERÁDOVÁ, Klára ANTLOVÁ, Juraj MICHÁLIK a Lubomír POPELÍNSKÝ. Typologie a vitalita rodinného podnikání (Znalostní portál) [software]. Dostupné z:http://rodpod.tul.cz/otestujte-se.html
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Assessing banner ads effectiveness based on the type of the creative content. 31st IBIMA Conference. 2017. ISBN 978-0-9998551-0-2. https://ibima.org/accepted-paper/assessing-banner-ads-effectiveness-based-on-the-type-of-the-creative-content/
SEMERÁDOVÁ, Tereza a Jitka VÁVROVÁ. Using a systemic approach to assess Internet marketing communication within hospitality industry. Tourism Management Perspectives. AMSTERDAM: Elsevier Ltd., 2016, roč. 20, č. 10. S. 276 – 289. ISSN 2211-9736. https://www.sciencedirect.com/science/article/abs/pii/S2211973616300903
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Broadening the scope of user experience design with behavioral psychology. Proceedings of the 28th International Business Information Management Association Conference – Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth. 1. vyd. Spain: IBIMA Publishing, 2016. S. 2555 – 2560. ISBN 978-0-9860419-8-3. https://ibima.org/accepted-paper/broadening-scope-ux-design-behavioural-psychology/
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Testing sound attributes of mobile application in different environments. Proceedings of the International Conference: Liberec Informatics Forum 2016. 1. vyd. Liberec: Vysokoškolský podnik Liberec, 2016. S. 130 – 137. ISBN 978-80-7494-303-4. https://www.researchgate.net/publication/311572006_Testing_sound_attributes_of_mobile_application_in_different_environements
SEMERÁDOVÁ, Tereza a Jan MRÁZEK. The Influence of Experience and Education of Project Managers on Project Success. Liberec Economic Forum 2015. 1. vyd. Liberec: Technical University of Liberec, 2015. S. 431 – 437. ISBN 978-80-7494-225-9. https://www.researchgate.net/profile/Tereza-Semeradova/publication/309557626_THE_INFLUENCE_OF_EXPERIENCE_AND_EDUCATION_OF_PROJECT_MANAGERS_ON_PROJECT_SUCCESS/links/58170cf208ae90acb2410e02/THE-INFLUENCE-OF-EXPERIENCE-AND-EDUCATION-OF-PROJECT-MANAGERS-ON-PROJECT-SUCCESS.pdf
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Managing Information During the Design of an Early Warning Mobile Application. Transdisciplinarity and Communicative Action. 1. vyd. Pianoro: Medimond S. r. l., 2015. S. 685 – 689. ISBN 978-88-7587-713-2. https://dspace.tul.cz/items/60ea05d2-2b55-4d8c-8eef-3ddf8a4a2c16
SEMERÁDOVÁ, Tereza. Software Support of Project Initiatives – Recommended tools. IBIMA 25th: Innovation Vision 2020: from Regional Development Sustainability to Global Economic Growth. 1. vyd. Amsterdam: International Business Information Management Association, 2015. S. 595 – 600. ISBN 978-0-9860419-4-5. https://www.researchgate.net/publication/309179894_Software_support_of_project_initiatives_-_Recommended_tools
SEMERÁDOVÁ, Tereza a Jan MRÁZEK. Lack of Knowledge – The Bottleneck of Czech Project Management. IBIMA 25th: Innovation Vision 2020: from Regional Development Sustainability to Global Economic Growth. 1. vyd. Amsterdam: International Business Information Management Association, 2015. S. 721 – 724. ISBN 978-0-9860419-4-5. https://ibima.org/accepted-paper/lack-knowledge-bottleneck-czech-project-management/
SEMERÁDOVÁ, Tereza. Using Online Platforms to Solve Knowledge Transfer Problems in Projects. International Review of Management and Business Research (online). 1. vyd. Academy of IRMBR, 2015, roč. 4, č. 4. s. 1010 – 1019. ISSN 2306-9007. https://www.irmbrjournal.com/papers/1447243914.pdf
SEMERÁDOVÁ, Tereza a Petr WEINLICH. Usability Testing of Early Warning Mobile Applications with Eye Tracking. Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth. 1. vyd. Madrid: International Business Information Management Association, 2015. s. 248 – 254. ISBN 978-0-9860419-5-2. https://ibima.org/accepted-paper/usability-testing-of-early-warning-mobile-applications-with-eye-tracking/
SEMERÁDOVÁ, Tereza. Measuring the Level of Virtuality of Czech Project Teams. Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth. 1. vyd. Madrid: International Business Information Management Association, 2015. s. 2137 – 2141. ISBN 978-0-9860419-5-2. https://ibima.org/accepted-paper/measuring-the-level-of-virtuality-of-czech-project-teams/
ŽIŽKA, Tomáš, Jan SKRBEK a Tereza SEMERÁDOVÁ. New Aspects of Positionaly Encrypted Forced Broadcasting in Special Emergency Situations. IDIMT 2015: Information Technology and Society – Interaction and Interdependence – 23rd Interdisciplinary Information Management Talks. 1. vyd. Linz, Österreich: Johannes Kepler Universitat Linz, 2015. s. 53 – 61. ISBN 9783990333952. https://idimt.org/wp-content/uploads/proceedings/IDIMT_proceedings_2015.pdf
SEMERÁDOVÁ, Tereza, Iva HOVORKOVÁ a Klára ANTLOVÁ. Critical Success Factors of the Recovery System At the Municipal Level Od Disaster Management. IDIMT-2014 22nd Interdisciplinary Information Management Talks,. 1. vyd. Linz: Trauner Verlag, 2014. s. 29 – 36. ISBN 978-3-99033-340-2. https://dspace.tul.cz/items/d9de8451-b326-4b68-8f73-c09e9a8fc428
KUBÁT, David, Petr WEINLICH a Tereza SEMERÁDOVÁ. Data Security Concerns of Future Ecall Users. IDIMT 2014 – Networking Societies – Cooperation and Conflict. 1. vyd. Linz: Johannes Kepler Universität, 2014. s. 21 – 27. ISBN 9783990333402. https://dspace.tul.cz/items/de2da3d9-aa91-406f-8952-1dc10972e7c3
WEINLICH, Petr, David KUBÁT a Tereza SEMERÁDOVÁ. Design of an Early Warning Mobile Application. Idimt 2014. 1. vyd. Linz: Trauner Druck GmbH and Co KG, 2014. s. 37 – 43. ISBN 978-3-99033-340-2. https://www.researchgate.net/publication/293082056_Design_of_an_early_warning_mobile_application
SEMERÁDOVÁ, Tereza, Petr WEINLICH a David KUBÁT. Citizen-centered Emergency Communication Systems: Emphasizing the Role of Individuals in Crisis Response. IDIMT 2014: Networking Societies – Cooperation and Conflict. 1. vyd. Linz: TRAUNER Druck GmbH and Co KG, 2014. S. 221 – 228. ISBN 978-3-99033-340-2. https://dspace.tul.cz/items/c5c2ce06-8fa5-4f54-a8b7-1b608e44c271
KUBÁT, David, Petr WEINLICH a Tereza SEMERÁDOVÁ. Concept of an Early Warning in Traffic and Its Data Security Aspects. IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation. 1. vyd. Milano: International Business Information Management Association (IBIMA), 2014. s. 1595, 1603. ISBN 978-0-9860419-3-8. https://ibima.org/accepted-paper/concept-of-an-early-warning-in-traffic-and-its-data-security-aspects/
SEMERÁDOVÁ, Tereza, Petr WEINLICH a David KUBÁT. Managing Crisis Communication During Disasters: a Virtual Team Approach. IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation. 1. vyd. Milano: International Business Information Management Association (IBIMA), 2014. s. 1629 – 1632. ISBN 978-0-9860419-3-8. https://dspace.tul.cz/items/b18283e3-2dab-482c-97fe-38b193af6e9d
WEINLICH, Petr a Tereza SEMERÁDOVÁ. New Trends in Digital Marketing and the Possibilities of Their Application in Business Marketing Strategies. IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation. 1. vyd. Milano: International Business Information Management Association (IBIMA), 2014. s. 1989 – 1993. ISBN 978-0-9860419-3-8. https://ibima.org/accepted-paper/new-trends-in-digital-marketing-and-the-possibilities-of-their-application-in-business-marketing-strategies/
SKRBEK, Jan, Tereza SEMERÁDOVÁ a Dana NEJEDLOVÁ. Proceedings of the International Conference: Liberec Informatics Forum 2014. https://dspace.tul.cz/items/04b8c78e-4b21-4a40-ae35-1f853bd86885
Featured publications
Featured publications
Supervised theses
Bernátová Anna - Customer Journey Mapping for Online Marketing Purposes in the Coffee Shop Industry
Cimbora Miroslav - Concept and Implementation of an Interactive Educational Platform for E-Business
Čakrdová Lucie - Optimization of Online Marketing Strategy Using the See, Think, Do, Care Framework ⬇️
Černý Miroslav - Implementation of an Attendance Information System Using Project Management Principles ⬇️
Dospělová Simona - The Shared Economy and Its Impact on Consumer Behavior
Flanderková Anna - Social Media Marketing in a Custom Manufacturing Company ⬇️
Frýbová Adéla - Business Concept of a Shared Technology Workshop
Hagan Jiří - Application of Online Marketing Tools for Promoting Restaurants ⬇️
Hájek František - YouTube Algorithms and Their Marketing Significance ⬇️
Havířová Diana - Options for Free Promotion on Social Networks Facebook and Instagram ⬇️
Honců Veronika - Comparison of Sectoral Development in E-Commerce and Online Marketing in Selected Countries
Hůlková Pavlína - Conversion Rate Optimization of an E-Commerce Store Using A/B Testing ⬇️
Hynčicová Lucie - Communication Strategy Proposal Using Digital Marketing Tools for a Selected Student Club ⬇️
Jiřičková Nikola - Evaluation of Online Marketing Strategies in Selected Restaurants ⬇️
Kalita Jakub - Use of Project Management Tools in Website Design ⬇️
Karhut Tomáš - Identification of Key Success Factors in Communication Strategies of Internet Companies ⬇️
Klimeš Jan - Formalization of Production Processes Using Project Management Methods ⬇️
Král Jan - Automation of the Ordering Process Using Software Bots
Krejčí Aneta - Use of Sales and Promotion Tools in E-Commerce in the Esoteric Industry
Láska Vojtěch - Design and Development of an Online Store with Emphasis on User Experience
Mašek Stanislav - Use of Data Mining Methods in Marketing ⬇️
Mrázek Daniel - Modern Technologies as a Tool for Promoting Financial Literacy
Mužíková Pavla - Online Marketing as a Tool for Developing a Gaming Startup ⬇️
Nevšímalová Šárka - Impacts of Recommendation Algorithms on Personal Branding Growth on LinkedIn
Pavlíková Nikola - Online Communication Strategy of an E-Commerce Store ⬇️
Peigerová Jana - Process Optimization in a Selected Company Using Robotic Process Automation ⬇️
Podhorská Veronika - Optimization of Online Marketing Strategies for a Sports Equipment Store ⬇️
Podzimek Vladimír - Organization of Online Events in the Gaming Industry Context ⬇️
Pokorný Radek - Streamlining Stages of Mobile App Development Using AI
Prokopová Zuzana - Characteristics of Online Marketing Communication in the Real Estate Market ⬇️
Sineva Ekaterina - Online Promotion Opportunities for a Fashion E-Commerce Store ⬇️
Skala Jiří - Performance Online Marketing in Event Management ⬇️
Smolík Tomáš - Introduction of an Information Strategy in a Small Business ⬇️
Smolík Tomáš - Coordination of Information Flows in International Road Transport Enterprises ⬇️
Šálková Tereza - Creation of Marketing Content for a Small Manufacturing Company
Šilhánová Kateřina - Effectiveness of Personalized Advertising in Achieving Corporate Goals
Špringl Vladimír - Selection of the Optimal Online Marketing Strategy in the Social Media Environment
Šrajer Pavel - Development and Marketing Optimization of an E-Shop for Selling 3D Printing Products
Těšitelová Hanka - Project Optimization of the Web Application Development Process
Václavková Lucie - Development of a Mobile Application in Kotlin Focused on E-Fashion
Velíšková Dominika - Optimization of a Website's Conversion Funnel
Vinklárková Michaela - Proposal of an Online Marketing Strategy for a Dance Studio ⬇️
Vostrý Milan - Use of Tracking Codes and Facebook Pixel for Monitoring Online Marketing Activities ⬇️
Vrabcová Lucie - Process Management According to CSN EN ISO 9001 and 14001 Standards in a Selected Company ⬇️
Vysloužil David - Application of Project Management Methodologies for Implementing and Developing Information Systems ⬇️
Zikeš Ondřej - Development of an E-Shop Using the Divi Design Framework
Žďárský Jakub - Building Brand Identity in Creative Services ⬇️
Ženíšek Václav - Use of Online Marketing Tools in Business Promotion
Balvínová Tereza - Use of Information and Reservation Technologies in Tourism ⬇️
Bereckei Ondřej - Creation of a Marketing Strategy in the E-Commerce Model ⬇️
Buriánková Barbora - The Impact of Content Marketing on Business Growth and Development in the B2B Sector ⬇️
Dang Martin - Use of Project Methodologies in Designing IoT Solutions
Dvořáková Nikola - Optimization of Paid Content Marketing for a Tech Startup
Halíř Štěpán - Reporting and Visualization of Marketing Data Using Analytical Tools
Honzejková Lucie - Specifics of PPC Campaigns Depending on the Advertising System Type ⬇️
Jakubíková Alena - Marketing Research of the Czech Market for ERP Systems
Jedlinská Linda - Online Promotion of the Czech Republic as a Tourist Destination ⬇️
Ježková Hana - System Optimization of Online Marketing ROI in the OTA Sector
Kohout Jakub - Opportunities of the Fabric Platform for Creating Business Reports
Kopecká Lenka - Building Organic Reach in the B2B Market of an Internet Startup
Kotková Tereza - Marketing and Sales Strategy of Online Accommodation Search Engines ⬇️
Krátká Veronika - Process Optimization Through Information Systems Unification ⬇️
Kraus Jan - Performance Evaluation of Marketing Campaigns Using PPC Conversion Goals
Kubínek Tomáš - Website Optimization for Automated Processing in Internet Search Engines
Láska Vojtěch - User Testing of Škoda Auto's Online Store in Terms of UX and UI ⬇️
Maroul Tomáš - Technical Solution of a Student Formula Simulator Using Virtual Reality
Nejezchleb Vojtěch - Use of Online Marketing Tools for Promoting a Travel Agency ⬇️
Nevšímalová Šárka - Effectiveness of Online Marketing Tools in Promoting Construction Crafts ⬇️
Pěkný Zdeněk - Content Creation for Video Marketing Activities on YouTube
Rozsypalová Zuzana - Proposal and Optimization of Online Marketing Activities for the TUL Student Formula Project ⬇️
Rydval Jakub - Application of Digital Media in Marketing for an Outdoor Distribution Company ⬇️
Smolík Tomáš - Process Optimization in Launch Management ⬇️
Sýkorová Anna - Online Promotion of a Science Center as a Tourist Destination ⬇️
Šilhánová Kateřina - Impact of PPC Ads on Website Traffic ⬇️
Špringl Vladimír - Marketing Use of Social Media in a Czech Startup
Váňa Michal - Performance Optimization of a Presentation Website for Creative Industries ⬇️
Vaňková Gabriela - Building a Lovebrand Using Online Marketing Tools ⬇️
Vencláková Simona - Evaluation of Online Marketing Strategies in Selected Hotel Facilities ⬇️
Zadražil Pavel - The Influence of Generation Y and Z on Television Broadcasting and Online Advertising ⬇️
Zhapayeva Tolkyn - Web Architecture Design in Accordance with UX Optimization Principles
Zikeš Ondřej - Building Brand Identity Through Social Media
Zikeš Ondřej - Budování brandové identity prostřednictvím sociálních sítí ⬇️
Žďárský Jakub - Budování brand identity v oblasti kreativních služeb ⬇️
Ženíšek Václav - Building Brand Identity Through Social Media
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