Online marketing
This course is tailored for individuals and businesses seeking to thrive in the digital world by mastering the art of online marketing. You’ll learn the core principles, strategies, and tools needed to create impactful marketing campaigns that drive traffic, engagement, and conversions. Whether you’re new to digital marketing or looking to expand your knowledge, this course will equip you with the skills to succeed in the competitive online space.
E-commerce
This course is tailored for aspiring e-commerce entrepreneurs and developers eager to create a fully functional online store from the ground up. Focusing on practical, hands-on skills, it provides comprehensive training in designing, developing, and deploying an e-commerce platform. Additionally, participants will gain valuable insights into the e-commerce ecosystem, including configuring website analytics and implementing essential user tracking tools to optimize performance and customer engagement.
CHAPTER 1
TOFU - MOFU - BOFU
CHAPTER 2
User tracking
CHAPTER 3
Lead management,
e-mailing
CHAPTER 4
Search Google Ads
CHAPTER 5
Banner Google Ads
CHAPTER 6
Google Ads on YouTube
CHAPTER 7
Meta Ads
CHAPTER 8
Influencer marketing
CHAPTER 1
Server setup, domain, DNS
CHAPTER 2
Wordpress deployment
CHAPTER 3
Building an online shop
CHAPTER 4
Customizing the templates
CHAPTER 5
Website analytics
CHAPTER 6
Search Engine Optimization
CHAPTER 7
E-business models
CHAPTER 8
Content monetization (AdSense)
You will receive the access code once you register for the course in Google Classroom.