1A TAKEOVER
First pre-roll Impression Guarantee
Embedded Files
Put your message front and center by being the first video ad a viewer sees across all of Tubi, paired with a custom billboard.
1A Takeovers give your brand the very first pre-roll impression a viewer sees on Tubi in that viewing session. Best for driving incremental reach and mass awareness for a key message.
WHAT YOU'LL NEED
WHAT YOU'LL NEED
BILLBOARD
BILLBOARD
Billboards are 6 second bumper videos, produced by Tubi's Creative Studio and stitched to the front of your pre-roll video ad.
REQUIRED BRAND ASSETS
REQUIRED BRAND ASSETS
Please deliver all assets 20 business days prior to launch.
Standard Billboard
Brand guidelines (PDF)
Brand logo or lockup (transparent PNG file, must be between 1000 x 1000 and 1920 x 1080 resolution)
Pre-roll creative (MP4 file, 15s or 30s)
Copy (e.g. "Brought to you by", "Presented by")
Hex code for background color
Custom Billboard
Brand guidelines (PDF)
Brand logo or lockup (transparent PNG file, must be between 1000 x 1000 and 1920 x 1080 resolution)
Pre-roll creative (MP4 file, 15s or 30s)
Copy (e.g. "Brought to you by", "Presented by")
Hex code for background color
Brand font files (TTF or OTF)
Brand graphic elements (transparent PNG file)
CREATIVE SPECS
CREATIVE SPECS
Format
MP4
Dimensions
16:9 required; 1920 x 1080 resolution
Duration
6s
TECHNICAL SPECS
TECHNICAL SPECS
File Size
250 MB or less recommended; 1 GB maximum
Frame Rate
Constant frame rate
23.98 FPS, 24 FPS, 25 FPS, 29.97 FPS, 30 FPS
Bitrate
Video: 10-40 Mbps
Audio: 192 Kbps minimum
Audio
2-channel stereo; keep volume at -19 dB
Tracking
3P 1x1 pixel allowed
STANDARD VIDEO AD
STANDARD VIDEO AD
A standard video asset that plays as pre-roll or mid-roll while a viewer is watching content.
CREATIVE SPECS
CREATIVE SPECS
Format
MP4, VAST 2.0, VAST 3.0
Dimensions
16:9 required; 1920 x 1080 resolution
Duration
Standard: 6s, 15s, 30s
Longform: 45s, 60s, 90s
TECHNICAL SPECS
TECHNICAL SPECS
File Size
250 MB or less recommended; 1 GB maximum
Frame Rate
Constant frame rate
23.98 FPS, 24 FPS, 25 FPS, 29.97 FPS, 30 FPS
Bitrate
Video: 10-40 Mbps
Audio: 192 Kbps minimum
Audio
2-channel stereo; keep volume at -19 dB
Tracking
3P 1x1 pixel allowed
HOW TO BUY
HOW TO BUY
Regional Availability
With Billboards: US, CA
Without Billboards: UK, AU
Buying Type
Direct IO
Targeting
100% SOV
Devices
All CTV
NOTES & BEST PRACTICES
NOTES & BEST PRACTICES
Billboards are produced by Tubi’s Creative Studio.
Clients are allowed one round of feedback/edits prior to approval.
For pre-roll, only one VAST tag can be deployed at a time. Tubi will stitch the custom 6s billboard to your 15s or 30s pre-roll video creative.
If multiple pre-roll creatives are desired (up to 5), the client must issue a single VAST tag with all versions of the creative rotating on the back end. All versions of the creative in the tag must be provided to Tubi for stitching to the billboard.
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