WRAPPER
Homepage Display
Embedded Files
PRODUCT IS CURRENTLY IN BETA STAGE
Take over the top of Tubi's home page with bold, animated creative to promote your next title release.
A Wrapper is a homepage display unit that contains an animated background, clickable autoplay trailer, and CTA. Best for Studios and Gaming brands that want to drive off-platform consumption.
WHAT YOU'LL NEED
WHAT YOU'LL NEED
WRAPPER VIDEO
WRAPPER VIDEO
A sound-off, looping video or animation that takes over the background of the Tubi homepage.
CREATIVE SPECS
CREATIVE SPECS
Format
MP4
Dimensions
16:9 required; 1920 x 1080 resolution
Duration
10s max
Video must have a loop point, where the first and last frame of the video are the same.
TECHNICAL SPECS
TECHNICAL SPECS
File Size
250 MB or less recommended
Frame Rate
Constant frame rate
23.98 FPS, 24 FPS, 25 FPS, 29.97 FPS, 30 FPS
Bitrate
Video: 10-40 Mbps
Audio
This is a sound-off format. No audio is allowed.
Tracking
3P 1x1 pixel allowed
WRAPPER IMAGE
WRAPPER IMAGE
Export a frame from your Wrapper Video to use as a thumbnail before the Wrapper Video starts playing.
CREATIVE SPECS
CREATIVE SPECS
Format
PNG
Dimensions
1920 x 1080 resolution
TECHNICAL SPECS
TECHNICAL SPECS
File Size
25 MB or less recommended
TRAILER AD
TRAILER AD
A 30-second trailer for your movie or series that autoplays from the homepage after 5 seconds.
CREATIVE SPECS
CREATIVE SPECS
Format
MP4
Dimensions
16:9 required; 1920 x 1080 resolution
Duration
30s max
TECHNICAL SPECS
TECHNICAL SPECS
File Size
250 MB or less recommended; 1 GB maximum
Frame Rate
Constant frame rate
23.98 FPS, 24 FPS, 25 FPS, 29.97 FPS, 30 FPS
Bitrate
Video: 10-40 Mbps
Audio: 192 Kbps minimum
Audio
2-channel stereo; keep volume at -19 dB
Tracking
3P 1x1 pixel allowed
TRAILER THUMBNAIL
TRAILER THUMBNAIL
A thumbnail image that appears before the Trailer Ad starts playing.
CREATIVE SPECS
CREATIVE SPECS
Format
PNG
Dimensions
16:9 required; 1920 x 1080 resolution
Copy
Option to include text or CTA copy (e.g. "Offical Trailer") on the thumbnail image to provide context.
TECHNICAL SPECS
TECHNICAL SPECS
File Size
25 MB or less recommended
TITLE TREATMENT
TITLE TREATMENT
A logo or graphic featuring the film or series' title, placed underneath the "Tubi Presented By" lockup.
CREATIVE SPECS
CREATIVE SPECS
Format
PNG (transparent)
Dimensions
594 px maximum width; 198 px maximum height
Logo should not have transparent padding
TECHNICAL SPECS
TECHNICAL SPECS
File Size
250 KB maximum
COPY & CTA
COPY & CTA
Plain text copy that directs viewers to where they can watch the advertised title.
CREATIVE SPECS
CREATIVE SPECS
Attribution Copy
20 characters maximum
Ex. "Presented by" or "Brought to you by"
CTA Copy
25 characters maximum
Ex. "In theaters February 10"
HOW TO BUY
HOW TO BUY
Regional Availability
Open Beta: US only
Closed Beta: CA, UK, AUZ,MX+LATAM
*For international markets, Closed Beta is limited to campaigns already running in the U.S.
Buying Type
Direct IO
Targeting
100% SOV
Devices
Amazon, Android TV, LGTV, Roku, Samsung, Vizio
NOTES & BEST PRACTICES
NOTES & BEST PRACTICES
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