Legislation is one of the most important aspects of Creative iMedia. You will need to take all of this information into account whilst you go through and building your product.
Intellectual property covers anything that you have created such as:
Inventions
Artistic Works
Designs
Images
All intellectual property is protected by laws including patents, copyright and trademarks. These laws prevent others from using the original work without permission.
Copyright is the rights that the original owner of a creative piece of work has over that work.
The copyright law itself gives owners of creative work the right to earn income from their copyrighted work. It also prevents others using that copyrighted material without first seeking permission which limits the use of copyrighted work.
Many different types of content can be protected by copyright. Examples include books, poems, plays, songs, films, and artwork. In modern times, copyright protection has been extended to websites and other online content. Therefore, any original content published on the Web is protected by copyright law. This is important in the digital age we live in, since large amounts of content can be easily copied and pasted.
Creative Commons (CC) allows you to refine the rules of copyright so that you can share your work.
You can set rules such as:
Commercial/Non-Commercial
Link back to original
Share future works
With creative commons you are not letting go of your rights but letting people share, remix and reuse work legally.
As of January 2016, 31 governments and 7 intergovernmental organizations have made their information available per CC according to creativecommons.org, similarly dozens of organizations from the GLAM sector (Galleries, Libraries, Archives, and Museums).
Two Big Trademark Examples:
1.) Name – Coco Chanel is a perfect example of a name that is a trademark. The famous designer Coco Chanel built her successful fashion empire by using her name. People knew that if they were to purchase a Coco Chanel product they were going to receive quality craftsmanship. Through her reputation of having excellent taste, her name became recognizable around the world. Her name is considered a trademark because it is also the brand name of her company and is used to distinguish herself from other designers and generic clothing manufacturers.
2.) Symbol – The McDonalds golden arch is a classic example of a symbol trademark. Golden arches align interstate highways to alert customers when there is a McDonalds located at next exit. There is no mention of the name McDonalds on these golden arches. McDonalds does not need to. The general public, by in large, as well as their customers know that a golden arch represents McDonalds. Their golden arch symbol clearly differentiates them from other fast food restaurants.
A trademark is the sign or symbol that is recognizable for an individual company.
It can be identified using the following:
Ⓡ Registered Trademark
TM Unregistered Trademark
A companies logo could have a trademark on it to prevents others from using it.
This could prevent counterfeiters who may use a trade mark illegally to produce similar products.