Embedded Files
The brand color palette is based on the qualities the PLUS ME Project aspires to communicate: growth (green), intelligence/freedom (blue), and strength/success/courage (red).
All colors have been designated a city, encouraging our students to venture into a larger world beyond their current boundaries.
Brand Palette
Brand Palette
Primary: Seattle
Teal Blue
Darkest: #00444C
Dark: #006772
Base: #008A99
Light: #40A7B2
Lightest: #80C4CC
Secondary: Maui
Blue Gray
Darkest: #01356F
Dark: #4466A2
Base: #5B89D9
Light: #84A6E2
Lightest: #ADC4EC
Secondary: Phoenix
Awesome Red
Darkest: #7F002E
Dark: #BF0046
Base: #FF005E
Light: #FF4086
Lightest: #FF80AE
Accent: Topeka
Brass Green
Darkest: #5F5406
Dark: #8F7F09
Base: #BFAA0D
Light: #CFBF49
Lightest: #DFD486
Neutrals
Neutrals
Onyx #111111: links, buttons
Charcoal #9B9B9B: text, fills, legal
Limestone #D2D1D1: icons
Gravel #E6E6E6: lines, borders
Marbel #F2F2F2: fills
Pearl #FDFDFD: text, fills
System/Support Palette
System/Support Palette
Maui #008A99: primary, in-progress, me
Marbel #F2F2F2: secondary, to do, others
Go #5DAC00: confirm, success, complete
Stop #E32A00: remove, error, alert
Yield #EFC100: warning, caution, moved
Gradients
Gradients
Primary: Seattle (#32FBFC) to Maui (#5B89D9)
Secondary: Phoenix (#F2C314) to Maui (#5B89D9)
Secondary: Maui (#5B89D9) to dark Maui (#4466A2)
Secondary: Darkest Phoenix (#7F002E) to light Phoenix (#FF4086)
Dos and Don’ts
Dos and Don’ts
Use approved color combinations below for WCAG 2.0 compliance.
Do not use custom color combinations as they will be a legiblity risk.
All colors and color combinations must be WCAG 2.0 compliant.
Check here to check the compliant color contrast.
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