Nashville

Nashville - Madison Moll, Belmont University

During the Eric Nam campaign, I found the most success on IG Reels and TikTok. Videos, especially the trends, always do so well, so I was very excited and pleased with my engagement for my participation in the "Bittersweet" challenge on TikTok! I think artists coming up with trends, especially trends that everyone can participate in, provides a ton of opportunities for fans to engage and feel connected to a project and artist. Overall, this was the most engagement I've personally seen for an Eric Nam release across all platforms.