Denver

DENVER/BOULDER - ELIZABETH WEILER, UNIVERSITY OF COLORADO BOULDER

I promoted Eric Nam on Instagram, Twitter, TikTok, and Facebook. I shared multiple links on Twitter to provide more discovery tools for Eric Nam, such as a link to his Spotify profile and the new album, a link to ticket purchase for his concert in Denver, as well as posts from his profile, so fans could see what he had to say about the album. On Instagram, I began a new theme on my feed starting with Eric’s album. I shared photos of the album artwork, as well as a Reel doing the “Don’t react challenge.” I used Facebook to share photos of the vinyl and posts from Eric’s profile to make him more discoverable for fans and viewers. My followers were already familiar with the album image, so I wanted to show the success of the album by sharing photos like it being apart of the Top 10 Album Debuts in the USA.