Yes ... well probably. Whether your product is a good, a service or a combination of goods and services, it takes further analysis. You may have a retail shop selling merchandise, food or even services, but unless you are planning to franchise, maybe not. Even in this case, you can still sell your product around the globe from your website, but in every transaction you should consider your risk which may differ from market to market and from client to client. If you make a capital or consumable good and you do well in the USA marketplace, let's analyzed your product differentiation to understand what sets you apart from the competition. If you provide a service whether it be a web-based application or a more traditional service, the differentiation value is very important the GO Center analysis.
Do you remember the days when you actually had to "call a friend" or sort through paper documents in order to research anything? There are seemingly unlimited tools available to us now for our analysis of the probability for your success in the global marketplace. We need to look at similar products and brands currently offered in our target market(s) and understand the nuances of your product to assist in guiding you into market expansion. Our first priority is to establish product and market matching while understanding the headwinds which you might encounter during global business development. For every product there is a logical and limited risk strategy including a starting market which can be identified with proactive analysis provided by the GO Center.