Partner

"Howdy Pod-nuh"

There is nothing more important than partner selection in your global supply chain. The GO Center believes that partner selection and management is the most difficult aspect of the Global Business Development Cycle ^TM, but can bring new business to you for years to come when done well. Conversely, if a channel partner does not perform, product development can be delayed by years. Based upon your own product and market combination, the GO Center will suggest the optimum type of partner whether it be an agent or distributor, a joint venture or even a wholly subsidiary managed by your firm. Based upon the partnering strategy, we will then find and recommend your partner for each sovereign target market.

The GO Center utilizes multiple approaches to locate the best partner for you including government services provided by the U.S. Department of Commerce and its International Trade Administration.

Hint: Conflicts between you and your channel partner nearly always relate to (1) poor communication and/or (2) unbalanced distribution of value between partners, where either your in-market partner has too much or too little of the pie.

(see sample industrial sector chart below where everyone receives their fair share)