Module I: Product & Pricing Management
Unit 1. Introduction to Product Management
PDF - 1
VIDEO 1
PDF 1
VIDEO 2
PDF 2
PDF 4
VIDEO 3
Marketing Management_Zainab Ma'am
Unit 2. Marketing Environment and Market Segmentation
PDF
VIDEO
PDF 3
Unit 3. New Product Development
VIDEO 1 _ New Product Development
Unit 4. Packaging and Branding
PDF 2 - Branding
VIDEO 4
PDF 5
PDF 6
PDF 7
PDF 8
PDF 9
PDF 10
PDF 11
PDF 12
Unit 5. Pricing Management
Module II: Marketing Communication
Unit 1. Communication Process
Unit 2. Communication Mix
Unit 3. Advertising Process
Unit 4. Impact of Advertising
PDF 2 - Part 2
PDF 3 - Part 3
Unit 5. Sales Promotion