Module I: Consumer Behaviour
Unit 1. Consumer Behaviour
PDF
VIDEO
Unit 2. Determinants of Consumer Behaviour
Unit 3. Consumer Decision Making Process
Unit 4. Consumer Behaviour & Society
Unit 5. Consumer Behaviour and Market Research
Module II : Sales Management
Unit 1. Sales Operation
Unit 2. Designing the Sales Force
Unit 3. Managing the Sales Force
Unit 4. Personal Selling and Salesmanship
Unit 5. Marketing Channels and Selection