UNIT -1
INTRODUCTION
INTRODUCTION
E-Commerce-meaning, nature, concepts, type
Forces behind e-commerce
Governance [meaning, types, significance, real life examples]
B2C [portals, e-tailer, content provider, transaction broker, real life examples of B2C]
C2C- Consumer to Consumer
C2B- Consumer to Business
E-Commerce business models B2B [concept,major activities, types of B to B market (independent, buyer oriented, supplier oriented, emarket place)]