(Max Marks: 15, Weightage: 15 marks)
Last Date of submission: 15 May2020
Q1. Please write a report on the topics that have been allotted by the individual instructors. These reports should be an extensive and detailed study of the topics given. The evaluation of the reports will be divided on the basis of the structure (including the Front Matter, the Body and the Back matter) and the content of the reports. (10 marks)
(The reports need to be submitted to the respective tutorial instructors by 15th May 2020)
Q2. Read the following paragraph and answer the questions that follow:
Charisma Corporation (CC) has recently embarked on a new kind of training. The corporation is teaching many of its employees – especially those in marketing and sales – to make decisions on the basis of non-verbal communication cues. For Ms. Malini Verma, vice president of CC, focusing on non-verbal communications has become an important part of her interpersonal dealings.
Several years ago, Ms. Verma became interested in how body movements and mannerisms truly reflect what an individual is saying. Continually reading in this area of study, Ms. Verma has been able to make decisions about potential employees and potential customers by ‘reading them’. For example, Ms. Verma believes that body language can give a person a competitive advantage. It can make the difference when closing a sale, or in CC’s case, hiring new employees. For example, during interviews, Ms. Verma pays constant attention to the job candidate’s eye movements and mannerisms. She believes that she can correctly predict if the candidate will be an aggressive salesperson while simultaneously being personable and friendly. How does she do this? She does this by looking at candidates’ eyes and the way they present themselves. In one case, a hiring decision came down to two people. The first candidate was animated and made constant eye contact. The second candidate never looked Ms. Malini in her eye, leaned back in his chair, and crossed both his legs and arms. The first candidate demonstrated the communication skills that Ms. Verma found aligned with successful performance in her organization.
Ms. Malini Verma is convinced that non-verbal communication can play a significant role in helping her organization achieve its annual sales goals. Personally, she has found that it has helped her ‘quality’ customers. For instance, even though a potential customer says ‘Yes’ with his/her arms and legs crossed empathetically, it means ‘No’! Understanding this, Ms. Verma is in a better position to probe further into the possible objections the customer has. She has found that, in many cases, she is able to steer the conversation in a direction that ultimately leads to successfully closing a sale. And that is a major competitive advantage.
a) Give a detailed description and the significance of the communication process that Malini Verma uses in her dealings with the candidates and the employees.
b) Do you think that training the employees (in marketing and sales) about the use of non -verbal communication would be beneficial for Charisma Corporation? Justify.
(5 marks)
Note: Don’t write any definitions or meanings of the various elements separately. Your answers should express your perception and understanding of various forms of non-verbal communication. Please don’t copy from anyone or indulge in any kind of plagiarism…that will be a straight zero. (Required Length: 600 words)
(The answer to Q2 need to be submitted to the Class instructor (Dr. Apurva Bakshi) by 15th May 2020)
SUBMISSION:
The assignment (typed; pdf) on Non-verbal Communication (Q2) for G-Group needs to be uploaded at this link: