Congress Ke Sath Swasth Naari, Vikshit Bharat
“Every great political campaign rewrites the rules; devising a new way to win is what gives campaigns a comparative advantage against their foes.”
---- John Podhoretz
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In the realm of democracy, crafting effective political campaign is not just about achieving vote banks but to create a brand image and build a narrative which resonates with common people and their direct reality. Through this assignment, our group aims to construct a systematic and strategic process of campaigning for Indian National Congress (INC) with special emphasis on the selected issue of menstrual hygiene and safety. The party has a long standing historical background of addressing and advocating for social justice and welfare by focusing on grass root problems and the issue highlights a subject that has been more often than not underrepresented in policy discourse and debates. This particular campaign seeks to suggest and bring policy changes with concrete steps of awareness along with emotionally grounded outreach. Therefore, through a rigorous process of analyzing their ideology, history, evolution and trends, we will construct messages as well as materials to garner dignity for women in India.
For further review of work carried out under the academic political campaign:
Members Behind the Campaign
Nikita Hazarika
MCM23006
Piyali Saha
MCM23019
Uddipana Choudhury
MCM23007
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