Since 2010, Natalie Portman has been the face of Dior. With their recent launch of their Miss Dior perfume, who better represents elegance and femininity. The soft pink and blue colors in the sunset compliment the star’s dark and effortless stylish hair. She’s not wearing any flashy jewelry or a designer dress, everything from her makeup to the scenery is simple. The product speaks for itself; customers look at the ad and understand that this is high end. Miss Dior represents the simplicity of beauty. Ms. Portman captures the camera with her stunning presence. Miss Dior is written in an exaggerated script to emphasize the perfume’s beauty. The ad is simple yet striking  because Ms. Portman and the name Dior speaks for itself. 

Jisoo stuns audiences in the Dior “Lady 95.22” leather bag promotional. This singer and actress gained her popularity for being a member of the iconic Kpop group, Blackpink. Her elegance and charm radiates through the screen and perfectly resembles a Dior ambassador. Jisoo is one of the many international women that represent Dior’s innovation and boldness.  The ad showcases the popstar modeling with her Lady 95.22  bag. The commercial has a black and white filter with a basic beat going in the background, contributing to the overall sleek vibe of Dior Lady 95.22.  The Dior name flashes at the beginning and end of the ad, reminding the audience of who is behind this chic design. Jisoo is recognized around the world so the commercial is attracting a wide market. 

This ad launched the Men’s Fall 2023 Collection with this surrealist commercial of Dior models in front of the Great Pyramids of Giza. Featuring the Runner high-top sneaker along with pleated kilts, Dior challenges the gender stereotypes by blending a mix of masculine and feminine pieces. Dior paid homage  to past civilizations, present trends and future ambitions.  There is no particular market audience intended with the ad which is common for Dior and their versatile spectrum of consumers.  

Marion Cotillard flaunts her Lady Dior bag in head to toe Dior on top of the Eiffel Tower. The Oscar-winning French actress kicks off Dior’s upcoming Spring/Summer 2009 Collection with this bold print ad. Cotillard grasps the famous French monument with beautiful blue cloudy skies and the Paris background surrounding her. Her poise and grace makes a bold statement for French fashion.  As one of the global fashion houses, Dior uses the Eiffel Tower and a native French icon to show the history and authenticity of the brand. Although Dior is globally recognized, they are first and foremost a French brand. They continue to show consistency through their black and basic looks of elegance. Consumers recognized the Eiffel Tower without seeing the whole structure just as they recognized the name Dior for representing quality designs and luxury goods.  

In 2008 “Miss Dior Cherie” launched their fragrance with this commercial directed by Sofia Coppola. Her passion for filming the female experience in such an encapsulating and aesthetic way, made her a perfect candidate for this campaign. The commercial captures the French values of liberation and culture as the care-free model frolics through the streets of Paris, sometimes riding her retro bicycle, to the French musician Brigette Bardot’s “Moi Je Joue”  playing in the background. Everything from the bright colored bakery to the glamorous fitting, the model is embracing all that life has to offer. The vivid pastel colors paired with feminine symbols like flowers and balloons adds to the idea that this perfume embraces the free-spirited nature of what womanhood can be like. The last shot shows the model holding a group of balloons floating above the city of Paris with the words “Miss Dior Cherie” in pink ribbon. The commercials embody women empowerment and the divine grace that is associated with Dior. 

Dior presents their new fragrance, J’adore Injoy, with the stunning Charlize Theron. The South African American actress is photographed in a gold shimmery dress with a golden sheer material flowing down behind her. Her short blonde hair flows in the wind as she cups water in her hands with golden bracelets on her wrists to complete the look. The slight breeze and water droplets embody the feminine, devine and alluring scent of J'adore Injoy.  The sunset at golden hour accentuates the colors on the light pink perfume bottle and the glowing Charlize Theron. The words are written in a basic serif font with a dark gray color that is a part of the ad’s existing color palette.  The lettering of the perfume name, J’adore Injoy, is arranged in a scattered format that aligns with the oral pronunciation. The ad was produced by an American advertising agency and marketed to North America.