DAT

Digital Art Tourism

1. Overview

The Digital Art Tourism (DAT) Project aims to foster collaboration between Korea, the ASEAN region, and the ASEAN+ Mentor Group as Public and Private Partnership. This collaborative project brings together universities, companies, cultural institutions, and startups from the ASEAN countries and Korea to enhance the tourism industry in the region through the integration of digital art, cultural exchange, and technology transfer.

The project overview includes the following components:

Collaboration with the ASEAN+ Mentor Group: The DAT Project collaborates with the ASEAN+ Private Sector Cooperation Mentor Group, consisting of experienced professionals and mentors from various sectors. This collaboration facilitates knowledge transfer, mentoring, and advisory services to support the project's development and implementation.
Partnership with startups: The DAT Project actively engages with startups specializing in information technology, arts, and tourism. Through partnerships with these startups, the project aims to leverage their expertise and innovative solutions to enhance the digital art and tourism sectors. This collaboration promotes the exchange of ideas, technology, and best practices.
Knowledge transfer and advisory services: The ASEAN+ Mentor Group provides valuable knowledge and advice to the project stakeholders, including universities, companies, and cultural institutions. The mentors share their expertise in areas such as technology, business development, marketing, and cultural exchange, contributing to the overall success of the project.
Technology collaboration: The project emphasizes technology collaboration in the fields of information technology, arts, and tourism. Startups specializing in these areas offer their technological solutions, including digital art platforms, virtual reality experiences, data analytics, and mobile applications. This collaboration enables the integration of cutting-edge technologies into the digital art tourism initiatives.

Go to Pilot Project Site by Korean language

2. Case Study

Case studies play a crucial role in the development of the DAT project by offering valuable insights, practical examples, benchmarking opportunities, and fostering stakeholder collaboration. They serve as a foundation for informed decision-making, innovation, and successful implementation of digital art tourism initiatives.

Gangneung Digital Art Festival

The Gangneung Digital Art Festival takes place in various locations across Gangwon Province, with a focus on the city of Gangneung. The festival features cutting-edge digital artworks that incorporate elements like projection mapping, interactive displays, and immersive audiovisual experiences.

Seoul Metaverse

The Seoul Metaverse recreates iconic places in Seoul digitally, allowing users to explore and interact with these locations in a virtual environment. Users can freely navigate and engage with landmarks like Gyeongbokgung Palace, Myeongdong, and Namsan. The platform offers a digital representation of the city's culture and history, enabling users to immerse themselves in the virtual Seoul experience.

Smart tourism

Smart tourism is defined according to the technological capabilities of a particular destination, attraction or the tourist themselves. Many destinations are now modernising to include increased use of smart technology in their operations ranging from payment methods to interactive activities. The ultimate aim of smart tourism is to improve the efficiency of resource management, maximise competitiveness and to enhance sustainability through the use of technological innovations and practices.

3. Project plan at Nha Trang city

We propose to develop a collaborative project involving Nha Trang's universities specializing in tourism and art, art and cultural associations, tourism associations, as well as Korea's tourism association and universities in the art and tourism fields. The project aims to create a digital art tour that promotes tourism development in Nha Trang.

The Digital Art Tour project will be a joint effort between the universities, associations, and organizations involved. It will incorporate the expertise of students and professionals in software technology, fine arts, tourism, and photography to create an innovative and immersive digital art experience for tourists in Nha Trang.

Collaborative Activities

Development of Digital Art Tour Programs: Through collaboration with the universities, we will design and implement digital art tour programs that showcase Nha Trang's tourist attractions and cultural heritage. These programs will utilize software technology, artistic creativity, and photography techniques to provide visitors with captivating and interactive digital experiences.
Cultural Exchange and Collaboration: The project will facilitate collaboration between art and cultural associations, tourism associations, and relevant organizations. This will involve organizing joint exhibitions, cultural events, and workshops that highlight the cultural diversity and artistic expressions of both Nha Trang and Korea.
Expertise Sharing and Training: The project will provide opportunities for students and professionals to collaborate, share their knowledge and skills, and receive training in digital art and tourism. This will enhance their expertise and contribute to the sustainable development of the tourism industry in Nha Trang.

Coopeation partners

University of Tourism and Arts in Nha Trang: As a key collaborator in the digital art tour project, students and faculty participate in the project, contributing to the development of ideas and technical work.
Arts and Culture Associations and Tourism Associations: Collaborating with local arts and culture associations and tourism associations to hold art exhibitions and cultural events, and promote the convergence of the tourism and cultural sectors.
Tourism Association and Arts and Tourism Universities in Korea: Collaborating with Korean Tourism Associations and Arts and Tourism Universities to conduct exchange programs and contribute to the application of Korea's digital tourism technology and expertise to Nha Trang.

4. Technology

The key technologies in the DAT project include:

Digital Art Technology: Digital art technology is the core of the project, involving various digital media and tools to develop creative and visually appealing art pieces. This includes graphic design, 3D modeling and animation, virtual reality (VR), and augmented reality (AR).
Internet of Things (IoT): IoT technology involves placing sensors in tourist attractions or exhibition spaces to collect data on visitor interactions and environmental factors. This enables interactive digital art experiences, such as controlling lighting, sound, and temperature to engage visitors' senses.
Virtual Reality (VR) and Augmented Reality (AR): VR and AR technologies provide visitors with immersive experiences by blending real and virtual elements. VR allows visitors to enter virtual worlds and explore various art pieces or tourist attractions, while AR overlays virtual objects or information onto the real environment, providing additional context to visitors.
Interactive Technology: Interactive technology facilitates interaction between visitors and art pieces. This can be implemented through touchscreens, gesture recognition, voice recognition, and other interfaces and control systems. Visitors can manipulate the artwork or create personalized experiences, fostering more participatory and customized tourism experiences.
Data Analysis and Artificial Intelligence (AI): Data analysis and AI technologies analyze visitor behavior, preferences, and feedback to provide personalized services and inform marketing strategies and operational plans. This enhances operational efficiency and improves visitor satisfaction and experiences.

Metaverse

Metaverse technology plays a crucial role in the development of the DAT project. Metaverse is a technological concept that combines the real world with the virtual world to provide new experiences. It integrates various digital content, virtual environments, social interactions, and artificial intelligence to create a seamless fusion of the physical and virtual realms.

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