Having a consistent brand and visual identity communicates our values and helps build recognition of SURJ and thus build our political power. When someone sees our t-shirts, Instagram posts or emails, we want to know that this work is compelling, exciting, and beautiful.

We want people to say, "Wow, that looks cool. I want to be a part of that!" We also want our brand to be recognizable and familiar to bring in new people and be known as a force to be reckoned with. You can use this guide to make slides, social posts, flyers, print posters, and anything else SURJ.