Users in today's world face the increasing risk of being victims of hacking and malware, and often hackers target them through their email. Virtually every "sophisticated" hack of an individual or business starts with a relatively phishing attack.
Phishing is a social-engineering attack where an adversary crafts an email in such a way to trick you into divulging information that could be used against you or your network; gain access to, and ultimately commandeer your account; or introduce malware and/or viruses to your machine.