Pumpkin Spice Craze
By Summer Kaur
Embedded Files
The pumpkin spice craze has been a yearly fad since the early twenty-first century. Every year, starting as early as August, enthusiastic fans of this unique pumpkin spice flavor begin to ooze over the new fall flavor releases, and most importantly the Starbucks pumpkin spice latte, which we can accredit to this craze. However, as the air gets crisper and the nights get chillier, why is this a product consumers gravitate towards every season?
hungryfoodie.com
The simple answer is psychology. The products are only available for a limited amount of time, giving consumers a sense of urgency when they are put in a position to buy them. It makes the products seem more special and exclusive when, in reality, it is nothing more than nutmeg, cinnamon, ginger, and allspice, something that can be recreated year-round. Pumpkin spice fanatics are equally drawn in by the positive feelings associated with the flavor. Emotions are a key motivator in getting someone to purchase, and the positive feelings surrounding the upcoming holiday season kickstart with this drink. Most consumers to an extent are thrilled with the fall season coming up and holidays such as Halloween and Thanksgiving.
Resultantly, the average person does turn to buying pumpkin spice bread, cookies, drinks, yogurt, etc, to reinforce these positive emotions. This craze benefits the sellers as they upcharge these products to generate 15.9% more revenue than they would normally make with the season-round alternatives. These sales rise from late August to late November in most years.
So as fall enthusiasts get closer and closer to the season, many pumpkin spice goods will be sold in stores, donuts, coffee creamers, popcorn, and everyday snacks being a favorite. This craze is a continuous cycle of satisfying consumers and bringing in sales that big corporations love to see.
Report abuse