In this project we were asked to make a fashion advert, we had 5 weeks to get our ideas, to come up with a good fashion advert in our groups, we were in a group of 4. The fashion advert was meant to have a target audience, our target audience was everyone between the age of 8 - 55. This is because we did a Nike advert, this meant that everybody could wear the product. It really common to see people wearing Nike products. This advert was quite easy to do as Nike is a brand that everybody likes. Talking about diversity, we tried to get both genders in, we also looked for people that are different, so we could include it in our Advert. We weren't able to everything we wanted so we had to work with what we had. We managed to get 1 girl in and 3 guys, we weren't able to get more female to participate. With the research we looked at the Nike website to get more ideas, and see how they lay stuff out, which really helped us and we used in our Advert. We also did some research on shots that fit well in adverts, and we choose from some.