Section 1: Research Sources (list)

Lovegrove, B. (2021). How to Start an Airline - the 5 Essential Basic Tasks. [online] benlovegrove.com. Available at: https://benlovegrove.com/how-to-start-an-airline/ [Accessed 14 Mar. 2024].

Boon, T. (2022). How To Start An Airline: The Complete Series. [online] Simple Flying. Available at: https://simpleflying.com/how-to-start-an-airline-directory/  [Accessed 18 Feb. 2024].

Bhattacharya , A. (2021). 6 Effective Airline Marketing Strategies to Revitalize Business. [online] aviation.report. Available at: https://aviation.report/articles/6-effective-airline-marketing-strategies-to-revitalize-business. 

Raj, R. (2023). Dominate the Skies: the Airline Branding Ultimate Guide - Story Plane. [online] Story Plane. Available at: https://storyplane.com/the-airline-branding-ultimate-guide/ [Accessed 14 Mar. 2024].

Bailey, J. (2022). Airline Identity: Designing a Brand and Livery. [online] Simple Flying. Available at: https://simpleflying.com/airline-brand-livery-design/. 

Section 2: How is research linked to my EMP?

Research on starting an airline encompasses a multifaceted approach that interweaves with the core objectives of my extended major project. Firstly, delving into market analysis provides invaluable insights into consumer preferences, demand trends, and competitive landscapes. Understanding market dynamics will help me in crafting a strong airline model to take advantage of identified opportunities and reduce potential risks. By inspecting consumer behaviour and market segmentation, I can tailor my services to cater to specific demographics, ensuring targeted marketing efforts give me optimal results. 

Moreover, branding research plays a pivotal role in shaping the airline's identity, fostering customer loyalty, and differentiating my venture in a crowded marketplace. Through meticulous brand positioning strategies and creative marketing campaigns, I can cultivate a distinct brand image that resonates with my target audience, fostering brand recognition and trust essential for long-term success.

Furthermore, research in airline operations and logistics is instrumental in optimizing efficiency and cost-effectiveness, thereby enhancing the feasibility and sustainability of my venture. Analysing route networks, aircraft selection, and operational procedures enables informed decision-making to streamline operations and maximize resource utilisation. Integrating technological advancements and industry best practices empowers my airline to adapt to dynamic market conditions while maintaining a competitive edge. 

Additionally, research on regulatory compliance and safety standards ensures adherence to legal requirements and enhances the reputation of my airline as a reliable and trustworthy service provider. By undertaking these research aspirations, I can develop a blueprint for launching and managing my airline, underpinning the success and longevity of my extended major project.

Section 3: Primary sources I intend to use

> Contacting Airlines

> Conducting surveys

> Visiting tourism agencies

> Conducting observations

Section 4: SECONDARY sources I intend to use

> Stock photography or footage

> Reading books and articles about creating airlines, the branding process and marketing

> Watching existing films, documentaries and videos about airlines

> Look at competitors, products and campagins