PROPOSED RESEARCH SOURCES AND BIBLIOGRAPHY:

Primary: Surveys, visiting travel agencies, conducting observations on travel agencies.

Secondary: Reading informational airline books, finding airline and aviation information online, watching existing films and documentaries about airlines

Section 1: ReVIEW

The second project I would like to consider for my extended major project is creating a protein bar brand. I feel like I would enjoy crafting this from the ground up because a protein bar is within the realm of the sport and exercise world in which I would like to be involved in. I'm interested in creating a product with the theme of physical activity at its forefront because not only is it an interest of mine in general, but also a very important aspect of life. 

Because this is a passion of mine, it gives me a strength in creating a protein bar brand as I can relate to this in a more specific way and have a better outcome. There is also an increasing global focus on health and fitness with many people are adopting healthier lifestyles, engaging in regular exercise, and paying closer attention to their nutritional intake. 

Section 2: PROJECT CONCEPT 

Producing a new protein bar project will include various different tasks and aspects to the production process, such as coming up with a theme and logo, setting out a progress tracker, as well as marketing the product to an audience. It will be important to create an identity that can be easily recognized and one that will match the theme of gyms and the exercise lifestyle. In order to match my criteria for this project, it will be necessary for me to conduct research by taking a look at information found online, books, or physical places such as supermarkets and gyms. I will also need to explore colour theory in order to create an appealing piece of work when it comes to the design process, as well as find out what colour combinations work best for the sporty style of products. Additionally, I will need to consider factors such as packaging design, nutritional content, and target demographics to ensure the success of the protein bar in the market. Conducting market research to understand consumer preferences and trends will also be crucial in developing a product that meets the needs and desires of the target audience. Experimenting with different formulations and flavours to create a unique product that stands out in the competitive market will be essential for the success of the project.

Section 3: EVALUATION

In evaluation, the appeal of protein bars extends beyond just fitness enthusiasts. People of all ages and backgrounds are recognising the importance of incorporating protein into their diets for various health reasons, which is why I have a strong belief that this project could have prosperity because of its relatability with an audience as well as the project having a high achievability within the time span set of 12 weeks for the extended major project and also taking into account my interest in health and wellbeing. 

PROPOSED RESEARCH SOURCES AND BIBLIOGRAPHY:

Primary: Regular gym member survey, visiting supermarkets and taking pictures of packaging, taste testing protein bars.

Secondary: Visiting Protein Works website, reading informational protein books, reading reviews and articles published on protein snacks.

MAGAZINE / NEWSPAPER

Section 1: ReVIEW

My project would to create an innovative and captivating magazine that aims to celebrate the rich tapestry of global cultures, fostering understanding, appreciation, and connection among diverse communities. This magazine serves as a bridge between different societies, exploring the depths of their traditions, arts, cuisines, and contemporary influences. Making a magazine or newspaper is a process which can be visually appealing and an engaging publication that invites readers to embark on a journey of cultural exploration.

With this initiative, I aim to creatively combine eco-friendly aspects to the materials and the most suitable headlines to craft an appealing as well as lively magazine which can appeal to audiences worldwide by using bright colour schemes and layouts and which will also be advertised in places such as kiosks, malls and social media. 

Section 2: PROJECT CONCEPT

Producing a magazine will be a project consisting of many ups and downs which will need to be resolved in their own way and at their own pace. Some issues that this project could encounter would design trouble such as a conflict between which layouts would work best for a specific magazine type as well as the colour schemes that will be applied which would require a decent amount of time for fixation. 

Besides the problems I could face within this project, I will also need to explore diverse topics to include in my magazines and combine that with suitable information about these subjects all whilst following the regulation I have set for the company and making sure that the work I produce aligns with my goals. Creating a magazine will also require marketing in order to gain a consistent audience and for this I will need to advertise my magazine in places where a variety of people of all ages can visibly take sight of my publication. 

In order for me to maximise my design efforts, I will be using tools like Adobe Photoshop and Illustrator to truly give my concepts life and make them stand out. An important aspect to my work will be to create an identity so that I can stand out from the competition. I can achieve this by combining colour schemes and designing a unique logo that the magazine can be recognised by.

Section 3: EVALUATION

While the project has significant potential in creativity and audience connection, opportunities for improvement are available in expanding its reach and diversifying content. Exploring additional multimedia formats, such as podcasts or video content, could enhance accessibility and appeal to a broader audience. In summary, this project is attainable and can exceed expectations. Strategic plans will contribute to its sustained success in delivering a unique and thought-provoking reading experience.

PROPOSED RESEARCH SOURCES AND BIBLIOGRAPHY:

Primary: Visiting shops like WHSmith and take pictures of magazines, magazine reader survey, focus group of magazine readers. 

Secondary: Magazine design website online, magazine cover designs on social media, reading articles/blogs about layouts of magazine publications.

FINAL PROPOSAL - AIRLINE COMPANY

Section 1: ReVIEW

The chosen project I wish to further pursue involves the creation of an airline company. I find great satisfaction in building something starting from zero, particularly in crafting a brand and identity. Establishing an airline represents a journey where I can express my design concepts effectively and take pride in the outcome. Engaging in this project offers opportunities to refine skills in marketing design by conceptualizing and executing ideas for billboards and promotional campaigns. Additionally, I aim to enhance my ability to create brand identities through extensive work in branding, a skill set that will prove invaluable for future projects.

Section 2: project concept

Establishing an airline offers a great range of opportunities for exploring diverse designs and concepts inherent to the aviation industry. From devising marketing strategies such as billboards, leaflets, and promotional campaigns to enhance the airline's visibility, to meticulously crafting logos, selecting colour schemes, and designing aircraft, there are numerous aspects to consider. This venture entails comprehensive market research to pinpoint potential routes and identify target demographics, along with assessing competitors. 

Equally important is the formulation of a robust business plan outlining the objectives, strategies, and financial projections for the airline's growth and success. In order to achieve my goals within this project, I will need to use tools such as Adobe Photoshop and Adobe Illustrator to fully express my airline. By combining my concepts with professional software, I aim to create visually appealing materials that relate to my target audience and effectively communicate the brand identity of the airline. 

Moreover, making the most out of these tools will enable me to refine and improve designs, ensuring that they align with the goals I have set out and the vision and objectives of the project. This project will also consist of overcoming challenges and certain issues that will come from the design process which I will have to find solutions to and potentially extend my knowledge on specific subjects as the assignment progresses.

Section 3: evaluation

To evaluate, I am confident that this endeavour will succeed since it is highly feasible with the knowledge I already have as well the information available and I can ensure I complete this project within the designated 12-week timeframe. Throughout this undertaking, I will arrange all tasks in sequential order and refrain from bypassing any stage to avoid overlooking crucial details. I will generate ideas by conducting research on specific subjects relevant to the project and determining which principles would be most suitable for my objectives. 

PROPOSED RESEARCH SOURCES AND BIBLIOGRAPHY:

Emirates (2020). Emirates flights – Book a flight, browse our flight offers and explore the Emirates Experience. [online] Emirates. Available at: https://www.emirates.com/uk/english/. 

Tarom.ro. (2017). TAROM - Official Website. [online] Available at: https://www.tarom.ro/en. 

Turkishairlines.com. (2021). Turkish Airlines ®️ | Flying to the Most Countries‎. [online] Available at: https://www.turkishairlines.com/en-gb/. 

Air France. (2021). Flight booking on Air France - Flights to Paris, Sao Paulo, Bogota…. [online] Available at: https://wwws.airfrance.co.uk/. 

Jet2Holidays (2023). All Inclusive Holidays and Package Holidays 2019/2020 | Jet2holidays. [online] Jet2holidays.com. Available at: https://www.jet2holidays.com/. 

Oluwapelumi Aina-Badejo (2024). Dana Airlines - Brand Redesign. [online] Behance. Available at: https://www.behance.net/gallery/189333463/Dana-Airlines-Brand-Redesign?tracking_source=search_projects [Accessed 8 Mar. 2024]. 

www.youtube.com. (2021). How to Start an Airline. [online] Available at: https://www.youtube.com/watch?v=VjiH3mpxyrQ [Accessed 8 Mar. 2024].