Target udience

Target Audience

A target audience is a group of people who are likely to respond best to a product or service. This is similar to a target market, where a group of people are more likely to buy your products if they appeal. It’s a pretty important marketing tool and helps to ensure products and services are successful at launch. Target audiences can be identified by age, gender, personality types, interests, lifestyle, income, values, location and behaviours.

So the target audience for my music video will be fans of Lyn Lapid. Her fans are mainly aged 13-18. TikTok tends to be used by younger people, those less than 20, so it was a good idea for her to use it as her main platform. I don’t think gender is going to be a big factor, as she has plenty of fans across the spectrum, but given she is young and female, she may have more female followers.

Some of my friends follow her on TikTok and Insta, so I’ll be asking them for feedback on this pretty popular song. It’s always difficult to create another version of something that already exists, because people tend to have the original in their heads and don’t always like an alternative.