I submitted this to Scholastic; this was the first commercial I made as a PR staffer. The idea popped into my head, I don't know where the inspiration for it came from, but I loved the concept of a secret that eventually is revealed. At the beginning of the year, no one is thinking about the yearbook (besides the Marquee of course), so to ignite the year, this is an upbeat video, that catches the audience's attention, and it is just a cute idea overall, and it had great feedback, in terms of entertainment.
Semester 1 Sophomore Year
This was the latest commercial created, and I took a different perspective for this one where it was more sentimental almost, and it didn't really have the same impact, as my previous commercials. I believe it was because it was "boring" and like didn't catch anyone's attention, I feel like I should have incorporated photos, graphics, a more upbeat song, but something that would make the video a little bit more engaging. It also didn't help that is was much longer, but I take this feedback for my other videos to make sure I improve.
Semester 1 Sophomore Year
After being asked to create an advertisement for recruitment, because of the season (Valentines Day), I thought of a video that would relate directly to the audience (the student body) that felt relatable, and was still fun and interactive. I created my own word search, so that it would spell out "Join the Marquee". It was posted on our Instagram and it overall aided the push for more staffers, and portrayed a direct message of recruitment.
Semester 2 Sophomore Year
At Dreyfoos, Spirit Week is taken very seriously because of this, the PR section alternated hosting the story for the day, and I was assigned pep rally day. Although it is a short video, it is a perfect example of interacting with the student body because it had actual students from all grade levels involved, so it also aided the interaction with the Instagram page because people like to see their own face.
Semester 2 Sophomore Year
This recruitment video was for the same goal: having more people interested in joining the Marquee, however, it was to reflect the environment on the staff, and how warm it is. The video was based on a popular trend, and it came out just as I expected. With the alternative viewpoint, it created a fresh angle to the recruitment videos which overall created more engagement. This trend is tied with a catchy, popular song, so I saw it as an opportunity to in turn create a catchy video, so if the song were to be stuck in the head of the person, it would relate them back to the advertisement.
Semester 2 Sophomore Year
Visit our Instagram: @dsoamarquee to view more of our content from this year