Lunch Event and Raffle

This initiative encouraged more interaction with social media, and as a result, led to increased sales of the book. It was a more hands-on way to interact with students that was lacking in previous years, and by bringing it back as an initiative, we had a larger reach and a sales push. It required a lot more planning than the videos, as we needed to determine materials, coordinate with our sponsor, and find volunteers for the day. After the event or contest, we would review the results and identify areas for improvement to achieve a better outcome in the next event. As a result of this implementation, it will be done on a monthly basis.   

Video Interactions Results

This initiative was very successful. For more information, you can view the video tab, where numerous videos with over 1,000 views have been posted, causing a larger influence than regular posts in terms of engagement on the page. In conclusion, while it was successful, it needs to be done more significantly because I realized that the fluctuation of posts also reflected the fluctuation of engagement. Posting more videos, preferably on a bi-weekly basis, will result in consistent engagement on the page. 

Overall