• Limitations: All of the businesses interviewed for this project are on social media and felt comfortable doing an interview in English, which doesn't reflect all Chinatown businesses

• They all agreed social media is very helpful and reflects in their sales and brings in new customers

• Most of the business owners run the social media accounts themselves, or their children run it

• Biggest challenges: time constraints and financial constraints to hire someone for social media 

• However, all of them expressed some lack of understanding of how social media works, therefore preventing them from being able to utilize it to its fullest potential

• Most of them prefer Instagram, with other platforms such as Facebook being geared towards the older generation and TikTok targeting the younger users 

• The social media account has a distinct voice when the owner runs it, so it can be hard to let go of those roles

• Some business owners highlight other Chinatown small businesses who aren't on social media, to showcase their products and services without the burden of managing social media falling on these often older, generational business owners

• Everyone feels the pressures Chinatown is under, but notes the resilency of the community, especially among the younger generations who are starting organizations like Welcome to Chinatown and Send Chinatown Love

• Although there is a need for more support to combat all the challenges Chinatown faces and help the community thrive

Perhaps more than creating social media accounts for all Chinatown small businesses, instead, established community organizations can create a series on social media/online that gives an introduction and uplifts the community's small businesses. Much like how the influencer Righteous Eats mixes narrative elements in their videos of NYC eateries and restaurants, these videos can highlight the uniqueness and histories of businesses in Chinatown. More often than not, they'll likely be stories of family, community, and immigration, showcasing their grit and telling the truest American story there is.