Chop Suey Club
In 2015, Ruoyi Jiang started Chop Suey Club, featuring contemporary Chinese design, art, and lifestyle items of various different brands. In 2016, the retail store opened. Over the years, the once quiet, residential neighborhood gentrified and changed greatly, becoming a destination place in downtown Manhattan.
Jiang runs the store with three employees and manages the store's Instagram account, posting not only product introductions, but also lifestyle content and memes. While not as active, the business also has a TikTok and Pinterest account.
Mentioned in the interview:
Xiaohongshu (小红书), also known as Little Red Book, is a Chinese social media and e-commerce platform that is very popular in China. Jiang described it as a mix of Weibo, Instagram, and Pinterest, very popular among Chinese people.
Later is an app designed to make social media scheduling and management easier and more effective for businesses and marketers. Jiang uses Later to determine peak hours to post on social media.