Major swings in game outcomes due to damaging penalty assessments, can also lead to large financial effects on a club
Equip referees with real-time context of contact for fast and quantitative play call
Consistent refereeing within a game as well as within a league or various levels within a sport when it comes to calling penalties and extremity of the penalty
Too much money involved in sports from ownership to betting for games to not be properly officiated
Provide predefined thresholds to officials to avoid game bias
Increased trust in game outcomes based on the way it is officiated
Players try to trick referees, thus making calls all the more challenging
Provide referees with data of contact that is detected from force and sensors in lieu of by sight
More accurate ruling on legitimacy of and level of contact
Current replay technology slows pace of play due to frequent and lengthy stoppages
Feed sensor data in real time to device connected to referee
Shortened length of games due to less stoppages and more efficient officiating
Inability for referees to discern intent when viewing players in physical contact with one another
Store player contact history to determine player intent
By providing more quality data we will provide referees, leagues, teams and athletes with more actionable intelligence
Fans get frustrated when they feel out of the loop on how refs and replay officials call fouls or reverse calls
Provide all involved parties with reporting analysis on data
Fans will be brought into the officiating process by being given the penalty assessment data quickly
Lack of refereeing consistency within a league and between levels of a sport
Make algorithmic calls based on available data to remove variance in officiating/calls
The difference in officiating between competitive levels is minimized and the process becomes standardized
4 referees cannot possibly watch and keep track of all the going ons of the 22 players on a soccer field
Referees will gain the ability to see data in real time concerning all players on the field by using Contaxt
Easier and more accurate officiating
Players arguing with referees on calls being made
The refs will be provided with more concise results and will be able to make fair, consistent calls
Harder for the players to argue with the data presented in front of them
Multi million dollar deals being made over players
Create a database of penalties that a player is involved with. Make information available to people in charge of trades, and player contracts
Clubs able to make more informed decisions about player trades and more easily find players who play with a style congruent to that of the club