Limitations

E-commerce suffers from certain limitations such as:

1. Lack of touch and feel experience – Online marketing does not provide an opportunity to physically examine a product before purchasing it. It may be a problem as some customers would like to examine the product before buying.
2. Problem of confidence – People may not trust online marketing and have suspicions about the quality of the product, its price, etc. The online marketers need to create a good amount of confidence in the minds of prospective buyers.
3. Privacy issues – Customers provide personal details including addresses to the online shopping site. However, the personal details might get leaked during transit or even by the marketer.
4. Problem of negotiation – No bargaining is allowed on e-commerce sites. Price sensitive Indian customers love to bargain and therefore, quite often, they may not be inclined to buy online.
5. Faulty billing – At times, some of the online sites wrongly bill the customers. The customers find it difficult to get the faulty billings corrected, which in turn may compel them not to order items online.