You can promote the library services and events through Instagram posts, stories, and highlights.
Post a Photo with Text to:
Announce a library event
Promote new books
Show-off a book or art display
Show-off a new library feature or renovation
Promote a library service
Make an announcement
Introduce your librarians
Explain a library process
Show history with a photo from the archives
Here's an example of an announcement from LA County Public Library.
This tutorial by Entrepreneur Academy shows how to post a a photo or a video onto your profile.
Post a Video to your profile to:
Show patrons how to use a new library service
Make a video announcement
Show what happens behind the scenes
Make book recommendations
Promote a library event
Show what goes on behind the scenes
Click here to view a video announcement from LA Public Library.
This tutorial by Entrepreneur Academy shows how to post a video or story onto your profile.
Post an Announcement or a Video on your Story to:
Do everything that was listed above
*Note: Stories disappear within 24 hours. You can make them permanent by saving them to a Highlight.
Post Permanent Information in your Story Highlights
Story highlights are a great place to put permanent information because they appear at the top of your account and they never disappear. Permanent information you can include in your Story Highlights includes:
Short tutorials on how to use the library's online resources or a physical resource in your library (e.g. how to use self-check out)
Big events (think of it as a video yearbook)
Photos showing off the different areas of your library (e.g. Teen's Area)
Here's an example from San Francisco Public Library.
This video from Howfinity shows how to create Story Highlights.